metadata management: sophisticated solutions for a complex marketplace - tech forum 2016 - joshua...

© 2016 Firebrand Technologies

Metadata Management:

Sophisticated Solutions for a

Complex Marketplace

@jtallent

© 2016 Firebrand Technologies

ONIX

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© 2016 Firebrand Technologies

© 2016 Firebrand Technologies

Title Partner OZBooks.com ONIX

&

eBook Assets

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Slicing and Dicing

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© 2016 Firebrand Technologies

© 2016 Firebrand Technologies

Targeting metadata

for different markets

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Targeted Market Metadata

• Keeping the ‘International’ in ISBN

• Subject Categories – BISAC

– BIC

– Thema

• Descriptive Copy

• Specifications (Imperial vs. Metric)

• ONIX Capabilities

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Targeted Market Metadata

© 2016 Firebrand Technologies

Targeted Market Metadata

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Targeted Market Metadata

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Targeted Market Metadata

Market-specific copy in Title Management

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Targeted Market Metadata

Subject Categories in Title Management

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© 2016 Firebrand Technologies

Targeted Market Metadata

© 2016 Firebrand Technologies

International Rights

Increasing Complication of a Shrinking World

• Worldwide Rights Statements vs. Targeted

Market/Partner Rights Statements

• The Risk of Currencies (used as Territory)

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International Rights

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Example 1: Rights Calculus

Title 1 ONIX Partner 1 Commonwealth Books.com

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Example 2: Rights Calculus

Partner 2 RoyalBooks.com

ONIX Title 2

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Example 3: Rights Calculus

Title 3 Partner 3 OZBooks.com ONIX

&

eBook Assets

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Retailer-specific

metadata

requirements

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© 2016 Firebrand Technologies

Book Descriptions

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Description on Amazon

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© 2016 Firebrand Technologies

Other content on Amazon

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© 2016 Firebrand Technologies

iBookstore Description

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© 2016 Firebrand Technologies

iBookstore Description

© 2016 Firebrand Technologies

© 2016 Firebrand Technologies

Reviews

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General list of reviews in ONIX

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© 2016 Firebrand Technologies

One specific review, with attribution

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© 2016 Firebrand Technologies

B&N shows the review with a heading.

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Amazon does not.

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Author Information

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How contributors are tracked in Title Management

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© 2016 Firebrand Technologies

Author information in ONIX

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© 2016 Firebrand Technologies © 2016 Firebrand Technologies

© 2016 Firebrand Technologies

Clicking on the author name on Amazon

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Clicking on the author name on B&N

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© 2016 Firebrand Technologies

Searching for the author name without suffix on Amazon

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Author Bio

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Two locations in Title Management for tracking an Author Bio

Title Information page

Author Information page

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© 2016 Firebrand Technologies

Author bio in the othertext field in ONIX (from the Title Information page in TM)

Displays on the Amazon, B&N, and Indigo title pages

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© 2016 Firebrand Technologies

Author bio in the contributor field in ONIX (from the Author Information page in TM)

Does not display on Amazon title page, but does on B&N and Indigo

© 2016 Firebrand Technologies

© 2016 Firebrand Technologies © 2016 Firebrand Technologies

Amazon

B&N

Indigo

© 2016 Firebrand Technologies © 2016 Firebrand Technologies

© 2016 Firebrand Technologies © 2016 Firebrand Technologies

ELIZABETH GILBERT is the author of the story collection Pilgrims, a finalist for the 1998 PEN/Hemingway Award. Currently a writer-at-large for GQ, Gilbert lives in New

York's Hudson Valley.

© 2016 Firebrand Technologies © 2016 Firebrand Technologies

© 2016 Firebrand Technologies

Recommendations

© 2016 Firebrand Technologies

1. Automation is your

friend

© 2016 Firebrand Technologies

2. Send more data

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3. Quality, Quality,

Quality

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4. Targets are for

hitting, not ignoring

© 2016 Firebrand Technologies

5. Your metadata is

evergreen

Joshua Tallent

Director of Outreach and Education

www.firebrandtech.com

@firebrandtech

@jtallent