merchandise presentation

Fatema tuz Jannat Lecturer of PISFT BSC in Fashion design (FDT) MBA in Apparel Merchandising (AMT)

Merchandise Display

Merchandise display is the arrangement and organization of display materials and merchandise to produce a stimulus that leads to the sell of merchandise and services.

The ways goods are hung, placed on shelves, or otherwise made available to customers .

-Shoulder-out Presentation: The way most garments are hung in home closet with only one side showing from shoulder to bottom.

-Face-forward Presentation: Hanging of clothing with the front fully facing the viewer. This should always be done at entrances and aisles.

Merchandise Presentation Technique

Idea oriented presentation. Style/Item presentation. Colour organising. Price lining. Vertical Merchandising. Tonnage Merchandising. Frontal Presentation.

Methods of display Shelving.

Hanging.

Folding.

Pegging.

Stacking

Dumping.

Shelving-Flexible easy to maintain. Hanging

Folding-For soft lines can be folded and stacked on shelves or tables- creates high fashion image.

Pegging - Small roads inserting into gondolas or wall systems-can be labour intensive to display/maintain but neat/orderly appearance.

Stacking – For large hard-lines can be stacked on-shelves ,base decks of gondolas or flats –easy to maintain and gives image of high volume and low price.

Dumping – Large quantities of small merchandise can be dumped into baskets or bins – highly effective for soft lines (socks, wash-cloths) or hard-lines( batteries, candy ,grocery products) creates high volume, low cost image.

SHELVING

HANGING

HANGING

FOLDING

DUMPING

PEGGING

STUCKING

STUCKING

DUMPING

DUMPING

DUMPING

DUMPING

Psychological factors to consider when merchandising stores:

Value/Fashion image.

Angels and sightlines.

Vertical colour blocking.

Colour blocking