memotext patient adherence - innovation for canadian association of healthcare reimbursement

Post on 02-Dec-2014

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Case study in patient adherence, medication compliance and discussion of innovation in health IT and behavior change / behavior economics engine. Presented to the Canadian Association for Healthcare Reimbursement. Discussion of methodology for patient adherence, change management framework for introduction digital health innovations.

TRANSCRIPT

Amos Adler M.Sc.President & Co-Founder

amos@memotext.comTwitter: @memotext

IMPROVING THE BOTTOM LINE FOR HEALTHCARE BY INCREASING MEDICATION COMPLIANCE.

TRUSTED INNOVATIONS IN PATIENT ADHERENCE

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MEMOTEXT®

Evidence-based, ROI-driven digital adherence and behaviour change solutions.

We improve the bottom line for healthcare stakeholders by increasing adherence to treatment.

Integrate the innovation via:

• Clinical Workflow• Via Health Plan• @ Pharmacy• Direct-to-consumer

The MEMOTEXT® Intervention

Powering validated principles:

Population, Condition, Medication-Class, Brand Specific Personalization

The MEMOTEXT® Intervention

Personalization

Contact Us To learn More

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Automated, Personalized, Interactive, Self-Referencing Information, Motivation + Live Support

Personalized Content by Text and Mobile

Automating behavioral economics to changing attitudes, beliefs and circumstances of each patient over time.

- Biometrics- EMR Data- Claims Data- Patient

Responses

@memotext

Case Study: T2 Diabetes

Pharmacy Recruitment Intervention Results/references

• In-store• DTC• Call Center• (Web + POS)

Self-efficacy & depression adherence METFORMIN. Adaptive SMS and IVR outreach and interactive education program.

Very significant increases in MPR – 18+ months

79% of patients rate programs very highly

17% + change in patients rating confidence in self management

76% of patient self-report feeling better, healthier and happier since starting a T2 Diabetes program

Select MEMOTEXT Pharma and other Use Cases

Recruitment, Intervention, MeasurementPrivacy, Pharmacovigilance, Info Security

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MEMOTEXTLabs

Collaborative development to automate and assess digital evidence-based behavior change.

Leverage and grow behavioral economics & artificial intelligence engine.

Development of an agile science methodology.

1. US Veterans Affairs, Univ. of Pittsburgh: CHF Follow-Up.2. Arizona State Univ. TEXT2Cope: SMS: CBT + self talk3. Nova S.E Univ.: Resolving Med Issues in Diabetes (SMS)4. St. Michael’s Hospital: Prenatal Vaccination Adherence

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