medical tourism index

Medical Tourism Index (MTI)

Renee‐Marie Stephano, JD.President MTA 

Marc Fetscherin, Ph.D.Associate Professor of Marketing & Cornell Distinguished Faculty

Rollins College, USA

In collaborationwithInternational Healthcare Research Center

Agenda

– Background

– MTI

– Results

– Q&A

• Travelling overseas not new• Few years ago, only few hospitals and country “branding’ themselves• Today, global industry estimated around $100bn• Despite the size and growth of the medical tourism industry and 

increasing number of hospitals and places promoting/branding as a medical tourism destination….

• …lack of data, unavailability of valid and reliable measurement

Background

• Multi‐year development• Multi‐stakeholder involvement• Multi‐dimensional construct• Followed a rigorous 8‐steps theoretical, methodological, and 

statistical index construction procedure1. Specify the domain of the construct2. Generate a sample of items3. Collect initial data4. Purify the measure and assess reliability and validity5. Collect new data6. Assess reliability7. Assess construct validity8. Predictive validity 

Approach

MTI Highlights

4 empirical studies2 years

5,000 respondents to developRanking based on U.S. Representative Sample

34 measurement items

1 MTI

MTI based on 34 measurement items

Sample Measurement ItemsCorruptionEconomy

Cultural similarityWeather conditions

Popularity of tourist destinationHealthcare costsTravel costs

Doctor’s trainingHealthcare quality indicators

Quality of treatmentMedical EquipmentReputation hospital

AccreditationCertification of doctors/staff

Word of mouth

Country SelectionFocus Group | Global Survey n=421 

30 countries, 60% of the world

origin

Agenda

– Background

– MTI

– Results

– Q&A

Easy to Use and Explore

Easy to Use and Explore

country

country

Country Profile

Explore More with Data Tool

Access More with “Members Only”

Access Data for 8 sub‐indexAccess Ranking for all countries

12

3Download MTI 2014 report

Explore Data by consumer segment

4

“Members Only”

“Members Only”

Agenda

– Background

– MTI

– Results

– Q&A

Overall MTI ‐Most Attractive Countries

Country Environment

Destination Attractiveness

Medical Tourism Costs

Facilities and Services

www.MedicalTourismIndex.com

Medical Tourism Index Website

Agenda

– Background

– MTI

– Results

– Q&A

thank you