mediakit 2012 - el cronista · traditional formats. mediakit 2012 rich media formats 06 expandible...

Mediakit 2012

Men 75%Women 25%Under 30 yeras old 37%Between 30 and 49 years old 47%More than 49 years old 16 %

50%30%20%

$

www.cronista.com 85%

40%

40%

80%

30%

40%

Mediakit 2012

50%City of Buenos Aires

10%Abroad

40%Rest of the country

Constant growth rate of 20% per month in page views and traffic

1.000.000 Users

42.000 Registered users

6.200.000 Page Views

0302Statistics cronista.com

Profile

Corporate executives (chairmen, CEOs,

managers, directors)

Businessmen

Entrepreneurs

He/she visits Cronista.com more than once a day

He/she reads El Cronista as main information source (print edition and online)

He/she takes El Cronista as a complement to leading national generalist newspapers (print edition and online)

During the morning

From 4pm to 7pm (market closure time)

During the evening

Mediakit 2012

03TRADITIONAL FORMATS

Home

04

TOP 980X80

HEADER 950X50

TOP RIGHT 300X50

RIGHT 1300X250

MIDDLE230X150

MIDDLE 1468X160

FOOTER 728X90

MIDDLE 2 468X160

RIGHT 2300X250

RIGHT 4300X250

RIGHT 5300X250

RIGHT 3300X250

RIGHT 6300X250

RIGHT 7300X250

Mediakit 2012

04TRADITIONAL FORMATS

RIGHT 1300X250

TOP RIGHT 300X50RIGHT 2300X250

Sections and Articles

MIDDLE 1 468X60

Mediakit 2012

05

Weight: Up to 80 Kb

Flash version: 7, 8, 9

Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an alternative use, a destination URL in .txt format and clickTag.

Technical Specifications for the assembly in flash:For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action:

on(release){getURL(_root.clickTag, “_blank”

);

}

Implementation guide at the following URL:http://www. e-planning.net/es/soporte/clickTag.html

General Specifications

TRADITIONAL FORMATS

Mediakit 2012

06RICH MEDIA FORMATS

EXPANDIBLE PUSH MIDDLE 2468X160 a 468X280

VIDEO BANNER

RIGHT 3EXPANDIBLE

350X250 a 600X250

RIGHT 5EXPANDIBLE

300X100 a 300X300

FLY AD400X400

04

MEGAEXPANDIBLE 950X50 a 950x300

RIGHT 1EXPANDIBLE

300X250 a 600x250

VIDEOBANNER230X150

FLYFLYFLYFLYFLYFLYLYLYYYLYYFLYFLYFLYFLYFLYFLYFLYYYYFLYFLYYFLYYFLYFFLYFFLYFFLYFFLFL AADADADADADADAAAADADADAADAAAAADAAAADADADAAAADAAAD400400400400400400040040040040040040040000400040040040000004 X40X4XXXXX40X4X40X40X40X40X40X40X40X40X40X40X40XXX40X4040X400X4044404404040X4004040000000000000000

FLY AD A BOTON775X300 a 300X250

FLY AD400X400

VIDEO LAYER400X400

Home, Sections and Articles

Mediakit 2012

07RICH MEDIA FORMATS

04

TAKE OVER

350X250 a 990X727

SK

IN

SK

IN

SK

IN FULL SCREEN

ARCO BANNER

Home, Sections and Articles

SK

IN

Mediakit 2012

08

General Specifications

RICH MEDIA FORMATS

Presence: Home, Sections and Articles

Format: Flash versión 7, 8, 9

Weight: 80 KB

Material submission:

Project file (.fla), exported file (.swf), sources used to create it, the destination URL in .txt format and clickTag.

Technical specifications:

Implementation and programming guide at the following URL:http://www.e-planning.net/es/productos/admagic/formatos/especificaciones/expandible_desplazamiento.html

The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad.

Mediakit 2012

09NEWSLETTER

1

2

Banner

468x160

300x250

News

News

3 300x100News

Daily deliveries to a42.000 registered users base.

Format: Gif

Maximum Weight: Up to 40 Kb

Material Submission: A .gif file and destination URL in .txt format.

Size

NEWS 468X160

NEWS 300x100

NEWS300x250

Mediakit 2012

10EMAIL MARKETING

Email Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser’s ads are sent to users to:

HTML Specifications

1 - Enhance the business relationship with current or previous users.

2 - Promote loyalty and repeat business.

3 - Acquire new users or persuade current users to purchase again.

Mediakit 2012

11MOBILE APPS

Ipad and Smartphone

Banner

320x50

320x50

Breaking news

On line Markets and Articles

Size 320X50

Mediakit 2012

12

Breaking News:Home, Economics & Politics, Markets & Financial News, Business, Financial Times, Entrepreneurs, Techno Life, Cronista Guides, Online Edition.

Print Edition:Home, Economics & Politics, Business, Markets & Financial News, International, Financial Times, Valor, Opinion, Supplements:

On line Markets:Stock Exchange, Foreign Exchange, Agriculture, Commodities, Mendoza province in real time

Sections at cronista.com

Mediakit

Mediakit

Mediakit

2012

Yanina AyesaHead Online CommercialTel: +5411.41219244yayesa@cronista.com

Tomás ReinkeDirector treinke@cronista.com

Sofia IannuzziWeb Accounts ExecutiveTel: +5411.4121.9251 / Cel: +54114975.2196siannuzzi@cronista.com

www.cronista.com | www.infotechnology.com | www.apertura.comAv. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires

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