media planning & buying - ctv media

Want to Make Your Brand Pop?We’ve Got You Covered

Utilize CTV’s Resource & Research

Capabilitiesto Maximize Usage of

Cable Television

Confidential and Proprietary to CTV 2015

2

CTV Media Local Cable Capabilities

Interconnect +

New Technology

Agenda

3 Confidential and Proprietary to CTV 2015

Privately Owned Company that Began Operation in 1980

CTV Places Buys Throughout the Entire USA

CTV Operates as an Extension of the Agency

Our Proprietary Database Contains Coverage Data & Planning Rates for Over 5,000 Cable Systems

Who We Are

4 Confidential and Proprietary to CTV 2015

CTV’s Goal is to Provide Seamless & Timely Support by Becoming an Indispensable Cable Resource for Your Media Department

Approach

• Research

• Planning

• Buying

• Post Logging

• Traffic

• Billing/Reconciliation

5 Confidential and Proprietary to CTV 2015

Our Database is Able to Produce Detailed Reports Including:

CTV Cable Database

• Interconnects/Zones/Multi-Zone Combos

• City/County Zip Codes

• Networks/Standard Rates Updated Quarterly

• Cable System Reports

• Historical Buy Detail

• Available Networks

6 Confidential and Proprietary to CTV 2015

In House Resources:

Research & Planning

• Simmons Market Data

• Claritas Mapping System

• Strata Media Planning Software

• SBMS Billing Management Software

• Nielsen Local Market Ratings

• Showseeker

7 Confidential and Proprietary to CTV 2015

Database Includes:

Claritas Capabilities

• US Census & Statistics

• Prizm Cluster Group Data

• Simmons/MRI Data

Maps & Reports Includes:

• Store or Dealer Locations

• Propensity to Purchase a Product or Use a Service

• Lifestyles & Socioeconomic Profiles

8 Confidential and Proprietary to CTV 2015

Boston Interconnect

Interconnect vs. Zones

Boston Zones

9 Confidential and Proprietary to CTV 2015

CTV Uses the Strata Management System for Cable Planning & Execution Nielsen Ratings for all 210 DMAs

Pre & Post Buying Features on Local Cable

Cable System & Network Information Electronically Loaded

Applies Local Cable Zones to Schedules

Delivers Invoices Electronically with a Full Range of Supporting Reports

Includes Rankers, Multi-Book Trends, Research to Optimize Buys & Post Buy Analysis

Strata Capabilities

10 Confidential and Proprietary to CTV 2015

Planning ProcessRank Programs

Combine Dayparts & Strip In Weekly Series

Verify Available Programming from Ratings Book

Identify Upcoming Premiers

Trend Ratings

Negotiate Rates

11 Confidential and Proprietary to CTV 2015

Stewardship

Buy Execution:Negotiated Rates

Added Value Cross Channel Promotions

Bonus Spots Auto-Fill

SponsorshipsWeekly Post Logging

Traffic:Distributes Traffic

InstructionsConfirms Receipt of Tapes,

Logos & Taglines

Invoicing:Single Reconciled

InvoicesElectronic Invoicing

Posting:Detailed Posting

Information

12 Confidential and Proprietary to CTV 2015

Interconnect +: On Demand

DirecTV & Dish – purchased by DMA

•Commercials Sent to Subscribers DVRs & Stored Until Queued to Air•DVR Penetration Approximately 50%•Only Airs :30s Commercials•Traffic Requires 72h Turn Around Time•Different Sys Code & Break Times than Interconnect

13 Confidential and Proprietary to CTV 2015

New Technology

14 Confidential and Proprietary to CTV 2015

Comcast RFI Reports

RFI Lead Report

Interactive Metrics Report

Request Date

Batch Date

First Name

Last Name

Address City State Zip

102012 102112102012 102112 Deborah Roberts 15622 116th Ter N Jupiter FL 33478102012 102112 Dori Hammersfahr 13018 Persimmon Blvd Royal Palm Beach FL 33411102012 102112 Laurent Salazar 16393 E Epsom Dr Loxahatchee FL 33470102112 102112 Brittany Valentine 261 E Bay Cedar Cir Jupiter FL 33458102112 102112 Joseph Paci 9361 Aegean Dr Boca Raton FL 33496102112 102112 Michael Machover 1107 Tuscany Way Boynton Beach FL 33435102112 102112 Dana Schecter 7814 Tennyson Ct Boca Raton FL 33433102112 Nacale Simmons 1555 W 8th St Apt P105 Riviera Beach FL 33404

15 Confidential and Proprietary to CTV 2015

Addressable AdvertisingCurrently Available in New York City DMA Cablevision Systems,

DirecTV & Dish

Use Customer & Experian Data to Match Message to Appropriate Households

AT&T Wireless Implements Separate Campaigns for:

• Non AT&T Customers

• Current AT&T Customers Upgrade

• iPhone

• Blackberry

16 Confidential and Proprietary to CTV 2015

Just the Beginning

Time Warner

•Actual HH Imps from Time Warner set top boxes for your campaign performance.•Actual frequency that HHs saw your commercial•HH demographic profile is created from the HHs that saw your commercial•Viewing data network and daypart is coming soon.

Comcast & Time Warner

•On Demand Advertising in Local Markets on mobile, online and tablet

• Accessed through the cable MSO, cable network app, Xbox* or Roku*• * - Time Warner HHs only

17 Confidential and Proprietary to CTV 2015

Thank You

18 Confidential and Proprietary to CTV 2015