media operations group (volunteers) presentation november 2011
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The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Why Use Social Media
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Its all about starting the conversation
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Why Social Media?
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
V. I .T .A .L
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Media Operations Group (Volunteers) Presentation November 2011
Video
Images
Text
Audio
Links
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Youtube
Flickr
Gowalla / Foursquare
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
The value of the internet and mobile networks lies in their ability to connect
people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
People x Opportunity = ROI
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Media Operations Group (Volunteers) Presentation November 2011
Return on Influence
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Media Operations Group (Volunteers) Presentation November 2011
The Eternal Conflict
Measures of Performance
vs
Measures of Effect
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Media Operations Group (Volunteers) Presentation November 2011
Messaging using social media
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Media Operations Group (Volunteers) Presentation November 2011
Transparency =
Believability =
Credibility
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Bosnia
Kosovo
Afghanistan
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Oksigen FM
SMS interactionThe first social media tool?
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
KFOR – Kosovo
Youtube
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
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Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Lessons learned?
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Media Operations Group (Volunteers) Presentation November 2011
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Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
ISAF Afghanistan
twitter vs
insurgents
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Effects based operations?
The UNINTENDED consequences
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Media Operations Group (Volunteers) Presentation November 2011
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Media Operations Group (Volunteers) Presentation November 2011
Wrong Target audience
Wrong conversation style
Unintended consequences
My Opinion = FAIL
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Media Operations Group (Volunteers) Presentation November 2011
for the first time YOUR audience can check YOUR
"facts"
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Media Operations Group (Volunteers) Presentation November 2011
The fear of losing control
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
A “Tweet” or a “Facebook Status Update”
isn't a fact
Its a
“SPARK”
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
Why do you feel so insecure, exposed and scared of
deploying your messaging and influence using social media
platforms.
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
“The Arab Spring et al”
Did Social Media really …....
Media Operations Group (Volunteers) Presentation November 2011
Closing down the web?
By passing (alive in)
Surrogate SMS – Twitter
IP cloaking
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
Any questions?
Media Operations Group (Volunteers) Presentation November 2011
www.sociallyinfluenced.com
milsocial@twitter.com
militarysocialmedia@gmail.com
We do social media courses, tailored for the military.
www.sociallyinfluenced.com
Media Operations Group (Volunteers) Presentation November 2011
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