media of adverts

 POWER POINT PRESENTATION

Submitted By,

Hazeena Abu .E

Optional : Commerce

Reg No. 13981004

Advertisement is the paid

form of non-personal

presentation of an Idea or

Product or Services of an

identified sponsor

MEDIAS OF ADVERTISEMENTPress Advertising / Print Media

1. Newspaper

 2. Magazine

Outdoor Advertising

1. Poster Display

2. Billboard Display

3. Electric Display

4. Vehicular Display

Film Advertising

Radio Advertising

Television Advertising

Direct Mailing Advertising

Window Display

Speciality Advertising

PRESS ADVERTISING / PRINT MEDIA

Advertising through newspapers, magazines,

journals etc is called Press advertising / Print media.

Press advertising again classified in to Newspaper

advertising and Magazine advertising.

NEWSPAPER ADVERTISING

Newspapers can be used as a medium of advertisement with

great advantage

MAGAZINE ADVERTISING

Magazines and periodicals are an excellent medium of advertisement . It can be directed towards particular class of

people.

OUTDOOR ADVERTISING

Outdoor advertising refers to the display

of advertisement in open places such as Railway

station, Bus stand etc.

It Includes Poster Display Bill board

Display, Electric Display and Vehicular Display

POSTER DISPLAY

Posters are fixed on walls of building, bridges and other places.

It is also known as Mural Advertising

BILL BOARD DISPLAY

Bill board Display refers to the painted bulletins

and wall paintings fixed at outstanding locations.

They are quite big in size and can be seen from a

distance.

ELECTRIC DISPLAY

It involve the use of electric Light

and Neon tubes to advertise the

message

VEHICULAR DISPLAY

It involves the use of public transport to advertise

the message. It is a low cost medium and is also

Known as TRANSIST ADVERTISING

FILM ADVERTISING

It refers to the use of films and cinemas to advertise the message. Its effectiveness depends on the

selection of a proper theme and the efficient use of audio – visual

technique

RADIO ADVERTISING

Under this method, the messages are sent

from transmitting stations and picked up

by the receiving sets owned by the public.

Radio Advertisements are normally

broadcast along with popular

programmes.

TELEVISION ADVERTISING

Television is the latest medium of mass

communication and is now extensively

used for advertisement. It uses audio –

visual appeals to contact consumers of

general utility products.

DIRECT MAIL ADVERTISING

It is used to send

message directly to

the customer.

WINDOW DISPLAY

Under this, products are displayed artistically laid out

windows infront of shops.

SPECIALITY ADVERTISING

Under this method, Speciality articles such

as diaries, Pen-holders, Key chains, Purses,

Paper weights etc are offered to present and

prospective customers. The name and

address of the advertiser is printed on the

speciality items.