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Reading Reading Media Texts 2: Adverts – part 1

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Teacher’s notesFlash activity (these activities are not editable)

Extension activities

Icons key: For more detailed instructions, see the Getting Started presentation

Web addressesSound VideoAccompanying worksheet

Functional skills

Learning objectives

Consider the importance of audience and purpose when analysing an advert

Evaluate the impact of language choices and presentational features in an advert

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Purpose

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Advertisements can serve a variety of different purposes; however, their main purpose is usually to persuade.

To inform us about a specific issue

Purpose: persuasion

Think of three adverts you have seen or heard recently and decide what their purposes are.

To increase our ‘brand awareness’

Advertisers must persuade us to buy their idea, whether it is a product, service, brand, or issue.

Can you think of any other purposes of an advertisement?

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Before they create an advertisement, the advertisers must think about the audience that their advertisement is aimed at.

Target audience

List ten different potential target audiences.

Why do you think it is important for advertisers to have a clear idea of their target audience?

They need to match the content of the advert to its intended audience using suitable language.They need to create an advertisement that will attract the audience, using images that the target audience will find appealing.They need to place the advert in a suitable media to reach its intended target audience.

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Target audience

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