media communication agency...why choose strana-online 17.09.2017 45 channels [ЗНАЧЕНИЕ] % 20...
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MEDIA COMMUNICATION AGENCY
www.strana-online.pro
СТРАНА-ОНЛАЙН:
offers advertising time and create special projects of any difficulty on TV and on the Internet
suggests excellent mix in one package: targetedplacement & effective media solution on 20 Thematicchannels and more than 95 Regional channels, 3Virtual advertising channels, 12 Web sites & Mobileapplications
takes into account all requirements of each client to offer the most relevant channel package
OUR TV RESOURCES
MOVIES SCIENCE
HOBBIES AND ENTERTAINMENT REGIONAL
MORE THAN 95 LOCAL CHANNELS
VIRTUAL
MTRKTRKMosR
K
DIGITAL RESOURCES
INTERNET & MOBILE
Sources: Mediascope TV Index+ , TV Index Cities,Mediascope Web Index 2017, TA: all 18+Expert analytics & Research of «МА Praktika»agency, 2017
AVERAGEREACH OF STRANA-ONLINE
PROJECTS
~ 51,4 million people
Thematic TV Regional TV
~ 65,8 million people
~ 20,5 million people in Russia58 million people all over the
world
Digital-resources
www.strana-online.pro
STRANA-ONLINE PLATFORM FOR YOUR PRODUCT
Sponsorship
Sponsor videos before and after linear programs
Advertising time
Commercial placement
Special projects
Creative projects, developed in cooperation with TV channels for clients’
objectives
Video content
Video content production according to client’s brief
Video content platforms
Developing and shooting of the long-term programs and
shows
Digital distribution
Advertising placement on the Internet
www.strana-online.pro
OUR ADVANTAGES
QUALITY
SCALE CHOICE
EFFECTIVENESS
CREATIVITY
WHY CHOOSE STRANA-ONLINE
www.strana-online.pro17.09.2017
45 channels
[ЗНАЧЕНИЕ]
%
20 channels
[ПРОЦЕНТ]
other
[ПРОЦЕНТ]
STRANA-ONLINE ON THEMATIC TV MARKET
� ANIMAL PLANET� BRIDGE TV� BRIDGE TV RUSSKIY
HIT� CARTOON NETWORK� DISCOVERY CHANNEL� EUROSPORT 1� EUROSPORT 2� EUROPA PLUS TV� ID Investigation
Discovery� RU.TV� TLC� TV 1000� TV 1000 ACTION� TV 1000 RUSSKOE
KINO� VIASAT EXPLORE� VIASAT HISTORY� VIASAT NATURE� AUTO PLUS� BOBER� VREMIA� DETSKIY� DOM KINO� IZVESTIA
� KINOKOMEDIYA� KINOMIX� KINOSERIYA� KINO TV � KHL� KUHNIA TV� MUZIKA PERVOGO� MUJSKOE KINO� MATCH! ARENA� MATCH! BOETS� MATCH! IGRA� MATCH! NASH SPORT� MATCH! FOOTBALL 1� MATCH! FOOTBALL 2� MATCH! FOOTBALL 3� MATCH! NASH
FOOTBALL� NASHE NOVOE KINO� RODNOE KINO� RUSSKIY ILLUSION� RUSSKI EXTREME� RBK TV� TELEKAFE
NRA National Advertising Alliance
STRANA ONLINE
� CINEMA� DOCTOR� DRIVE� JIVAYA PLANETA� JIVI� ISTORIYA� MOYA PLANETA� NASTOIASHEE STRASHNOE
TV� NAUKA� OHOTA I RYBALKA� RETRO� KOMEDIYA� RUSSKI BESTSELLER� RUSSKI DETECTIVE� RUSSKI ROMAN� SARAFAN� Т24� USADBA� FENIX+KINO� ZEE TV
Source: Mediascope TV Index+ ; TA: all 18-59; 2 H 2017Total audience ALL 18-59 share of Strana-online channels is 27%
www.strana-online.pro
TSIFROVOE TV IS THE LEADER OF DISTRIBUTION
3,44
4,5
3,94,2
4,4
3,33,5
3,6
4,47,1
9,3
1,82,1
2,3
4,66,8
8,3
5,97,4
8,3
3,44,0
4,43,8
4,75,3
Russia
М 18-59W 18-59
All 18-59
STRANA-ONLINE and Tsifrovoe TV has the strongest position in domestic penetration and leads the market in every region of Russia.
Sources : Mediascope TV Index+ ; share %; 2 H 2017 *including MULT and MAMA channels
CentralNorth West Siberian
Southern
North Caucasus
Urals
Far EastVolga
www.strana-online.pro
STRANA-ONLINE CHANNELS ARE WELL-PLACED WITHIN THE SPECTRUM OF ALL RUSSIAN TV CHANNELS
1.55
1.39
1.08
1.05
1.01
0.90
0.88
0.87
0.84
0.80
0.50
0.49
0.40
0.35
0.33
0.32
0.29
0.28
0.27
0.24
0.19
0.19
0.18
10.92
9.76
7.59
7.41
7.11
6.3
6.18
6.13
5.93
5.65
3.55
3.41
2.83
2.44
2.34
2.26
2.05
2
1.89
1.7
1.33
1.31.27
0.00 2.00 4.00 6.00 8.00 10.00 12.00
PERVIY KANAL
ROSSIYA 1
NTV
TNT
ERK (NRA)
STS
MRK (NRA)
PIATIY KANAL
REN TV
JRK (NRA)
TV-3
TRK
DOMASHNIY
ZVEZDA
TV TSENTR
PIATNITSA
KARUSEL
DOM KINO
MATCH TV
ROSSIYA 24
MULT
TNT 4
MTRK
Рейтинг
Доля, %
*TRK includes 15 channels: Russki Roman, Russki Detective, RusskiBestseller, NST, Komediya, Jivaya Planeta. Cinema, Istoriya, Doctor, Moya Planeta, Retro, Usadba, Fenix+kino, Jivi, Zee TV
**MTRK includes 9 channels: Drive, Istoriya, Moya Planeta, Nauka, Ohota irybalka, T24, Russki Detective, Russki Bestseller, Jivaya Planeta
Audience share of virtual channels:TRK* – 3,4%, MTRK** – 1,3%.
Sources : Mediascope TV Index, TV Index+ ; TA: all 18-59; 2 H 2017
STRANA-ONLINE CHANNELS PURCHASING OPPORTUNITIES
TА TRP 30"ALL 18-59 2 300W 18-59 2 800
� Choice of the channels� Number of minutes determination� Transparent planning� PBA on demand
MINUTES
� Specified set of channels
� Same number of minutes
� Opportunity of calculation for any TA
� Availability in all types of Mediascope TV software
� Opportunity to plan an advertising campaign with Federal channels
MTRKTRK
Monthly inventory in case of maximum load:
TА TRP 30"ALL 18-59 370M 18-59 380
Monthly inventory in case of maximum load:
Sources: Mediascope TV Index+ 2017, 7:00-24:00
GRP
STRUCTURE & FUNCTIONALITY OFTSIFROVOY REKLAMNIY KANAL (TRK)
15 real channels
Placement on real channels is in the interval 0+25min. from time of the block of TSIFROVOY
REKLAMNIY KANAL
15 ad blocks – 6 min each
AGREGATIONOF SPOTS DATA IN UNIFIED AD BLOCK
BLOCKS OF TRK- STANDARD SCHEDULE
RUSSKI ROMAN 19:15; 19:40; 19:43
RUSSKI BESTSELLER 19:15; 19:40; 19:43
RUSSKI DETECTIVE 19:08; 19:11; 19:36
NST 19:42; 19:44: 19:46
KOMEDIYA19:35; 19:37; 19:39
CINEMA19:36; 19:38; 19:40
ISTORIYA19:15; 19:30; 19:45
DOCTOR19:15; 19:30; 19:45
JIVAYA PLANETA 19:15; 19:30; 19:45
MOYA PLANETA19:15; 19:30; 19:45
07:0308:3910:1511:2112:5814:3716:2417:59
19:4021:2222:570:392:153:395:25
STRUCTURE & FUNCTIONALITY OFMUZSHKOY TSIFROVOY REKLAMNIY KANAL (MTRK)
9 real channels
Placement on real channels is in the interval 0+25min. from time of the block of MUZSHKOY
TSIFROVOY REKLAMNIY KANAL
9 ad blocks – 4 min each
AGREGATIONOF SPOTS DATA IN UNIFIED AD BLOCK
BLOCKS OF MTRK- STANDARD SCHEDULE
07:0409:1212:1315:1417:0020:0123:0201:1004:09
MOYA PLANETAНАУКАТ24RUSSKI BESTSELLERRUSSKI DETECTIVEJIVAYA PLANETAISTORIYADRIVEOHOTA I RYBALKA
www.strana-online.pro
STRANA-ONLINE CHANNELS ARE IN TOP-30OF ALL THEMATIC CHANNELS
Average monthly coverage, thousands of persons
Sources: Mediascope, TV Index + ; TV Index ; TA all 18-59 ; 2H 2017
- 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000
TV 1000 RUSSKOE KINOTV 1000
DOM KINOMULT
DISCOVERY CHANNELRBK TV
MOYA PLANETATV 1000 ACTIONANIMAL PLANETRUSSKI ROMAN
TLCKINOKOMEDIYA
RUSSKIY ILLUSIONNASTOIASHEE STRASHNOE TV
ILLUSION+ТНТ MUSIC
EUROSPORT 1RETRO
VIASAT EXPLOREVIASAT HISTORY
MAMAISTORIYA
OHOTA I RYBALKAUSADBANAUKA
FENIX+ KINORUSSKI BESTSELLER
Т24RUSSKI DETECTIVE
JIVAYA PLANETA
9 418
8 138
5 944
4 718
4 336 4 242 4 067 4 044 4 040 3 998 3 904 3 769 3 766
- 2 000 4 000
CINEMAZEE TV
SARAFANDRIVE
DOCTORKOMEDIYA
JIVI
3 512 3 032
2 764 2 622
2 541 2,318
1,325
STRANA-ONLINE channels make a significant contribution to all 18-59 target audience coverage.
www.strana-online.pro
REGIONAL CHANNELS (STRANA-ONLINE) ARE IN TOP-3 OF ALL INFORMATIONAL CHANNELS IN MOSCOW
Sources: Mediascope TV Index Moscow, TA all 4+, 4 Q 2017
STRANA-ONLINE channels are the leaders in audience coverage among other informational & news channels
8 826
6 474
5 987
3 967
3 117
770
304
156
Rossiya 24
МОСКВА-24
360°
RBK TV
EURONEWS
MIR 24
TSARGRAD
CNN INTERNATIONAL
Average monthly coverage, thousands of persons
Moskva 24
Telekanal360°
www.strana-online.pro
professionals in our team
STRANA-ONLINE KEY FIGURES
8
special projects250
thematic channels
regional channels
digital resources
permanent clients
years on the market
60100
2097
3 virtual advertisingchannels
12
18
Contact Us
Tel: +357 7000 0669email: info@rumedia24.com www.rumedia24.com
www.strana-online.pro
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