mcx signing standards manual

MCX Signing Standards

Signing Basics

• Do’s – Always use the correct size sign

holder with product sign. – Keep signing consistent throughout

store. – Always sign sale and clearance items. – Always make sure to walk a sale ad

the night before, and morning of to make sure sales are signed and impactful.

• Don’ts – Never tape a sign to a wall or fixture. – Never use a handwritten sign on the

sales floor. – Do not create signs using word

applications. – Do not use worn or damaged signs.

SOFTLINES SIGNING Basic Signing Standards for all fixtures in Softlines.

Signing Tables

• Place sign holder to the right of the table on the top nest.

• Do not place in front of table. • Do not block with product. • Signing this way will make it easier for customers to

see the sign as well as take the items they are interested in.

Replaces:

Signing Pant Tables and Glass Cubes

• Place sign on right hand side of top level of pant table.

• If dealing with a fixture featuring multiple vendors or sales, center related sign over product showcased below.

T-Stand Signage

All aisle-front t-stand sets are signed. Signage should be placed on the right t-stand.

Any item on sale will have a coordinating sign. Toppers should be used to denote sales and advertised events.

Rack Backers for the Macy’s brands are to be placed on the back arm of the left t-stand. This way they will not interfere with signage.

T-Stand, Four Way, and Rounder Signage Standards

Four Way Signage

Four Ways should be signed to denote sales or vendor groupings not already represented on T-Stands.

Sign holders are placed on the front right arm of fixtures factions the ailes.

If a vendor has more than one fixture, sign every other four way with vendor logos. Signing one in five is the rule of thumb. In the diagram below, red fixtures are signed.

If you have only one fixture per vendor, sign all fixtures to allow customers to find their favorite vendors on the sales floor.

Rounder Signage

Clearance rounders should always be clearly signed. Always separate the different percentage off clearance merchandise to maximize sales.

If different clearance merchandise is combined due to space limitations, use the lowest percentage off sign with clearance topper.

Red “clearance” signs are also available.

T-Stand, Four Way, and Rounder Signage Standards

Toppers

For Sales

Ad related toppers should be used throughout departments to highlight featured items from the ads. Use these toppers with percentage off signs when necessary.

Use “Sale” topper for price pointed items and percentage off items.

Clearance

All clearance fixtures should have a corresponding red clearance topper to get the most visibility.

Signing Walls

• Slat wall signs can be used to sign both walls and Multi Purpose fixtures.

• Place above related product.

• Magnetic signs can be used on face out bars in walls as well.

Signing Multi-Purpose Fixtures

• For items featured on shelves, place sign on the right side of central backing.

• For items featured on the sides, slat wall signs can be used.

Signing Shoes

• 9UP signs are clipped to the back of sale shoes. • All shoes are labeled on the bottom with regular

price and model information.

• Replaces:

HARDLINES SIGNING Basic Signing Standards for fixtures in Hardlines

Use fact tags for display items found in Hardlines.

Place fact tags to the left of each displayed product. For Sale fact tags, place the sale aisle interrupter on

the right side of the sign. For Another Corps Value fact tags, place the sale aisle

interrupter on the right side of the sign. During Sales, fact tags will need to be replaced with

“dog tag” version which have greater color recognition for customers.

All displayed items must have a coordinating sign.

Fact Tag Standards

Will be available in Stage II AccessVia

Fact Tag Sign Holders

• Use these for Gondola Signage:

• Use these for items on tables:

Gifts and Housewares

• For table signing, right hand side of top nest or saddle. Do not block merchandise as seen below.

• For gift case items, use acrylic sign holders and 9UP signs.

CONSUMABLES SIGNING Basic Signing Standards for fixtures in Consumables.

Exchange Select and In Line Signs

• Signs do not need to stick into aisles as interrupters going forward.

• Signs should be placed directly under related product.

• During AccessVia Stage II these signs will be replaced by In Line flags.

Beer Cave Bulk Stacks

Beer Cave and Hydration Station Signing Standards

Utilize Beer Cave Floor Stand Signs for bulk stacks on the left front corner of each stack.

Ensure that topper corresponds to the brand. Brand Specific Toppers are available for: Bud Light, Coors Light, Heineken, Pabst, Michelob, Corona, Yuengling, Samuel Adams, Miller Lite, and Budweiser.

Generic Toppers include: Semper Brews

Center spiral bound dollar and cent pads.

Do not leave blank or extra spiral bound pads in the sign holder. Remove pads when not in use.

Beer Cave Shelves

Make sure all shelves have corresponding label holders for wire shelves.

Cooler Signage

Clings

Utilize Clings on Cooler Doors only when approved. Make sure that all clings are set to the proper height as directed.

Monitor doors after vendor visits to ensure that no unapproved clings have been placed on your doors.

Remove clings if they become torn or damaged.

Suction Cup Signs

• During AccessVia Stage II, suction cup signs will be replaced by In Line Flags for in cooler signage.

END CAP SIGNAGE End caps throughout the store are used to make an impact. Put your best foot forward.

Basic Guidelines

Keep end cap signs up to date with product moves and price changes.

Dust end cap signage frequently to keep your store presentation tidy.

Never leave end cap signage empty.

Spiral Bound Pads

Pricing pads should be used as follows:

Do not use “$” pads with dollar price points. Featuring both Dollar and Cent spiral bound number pads is appropriate. Example: 999 or 19999.

End Cap Signing Standards

End Cap Signing Standards

Use “¢” and Dollar sized pads when working with price points of .99 or less. Example: 99¢ in place of 99.

Use “each” after price points of .99 or less when the end cap features a single item.

When presenting a “two for …” deal, label the end cap that way. Do not split the price for two on the end cap. Example: 2 for 500 instead of 250.

End Cap Signing Standards

Utilize percentage off end caps when there is not a single price point or when directed.

Always center the spiral bound signage on the end cap sign.

Never leave extra spiral bound signage on the end cap. Use only the bound signs needed.

Only use “each” on price points under a dollar. Only use “and up” for end caps featuring multiple items.

This should rarely be the case.

Don’t:

End Cap Topper Standards End Cap Toppers are utilized in the following ways:

Item Related End Cap Toppers

Be Prepared topper should be used for items such as: water, batteries, bug spray, disaster preparedness items, and suncare.

New Item toppers should be used for special buys and newly released items. Xtreme Value toppers must only be used on Xtreme Value end caps. Exchange Select toppers must only be used on Exchange Select end caps. Another Corps Value toppers must only be used on Another Corps Value end caps.

Semper Wines, Brews, and Spirits

These toppers are to no longer be used and will be replaced by toppers simply stating Wines, Brews, and Spirits.

Toppers below are in production and will be available 2013.

Sale Related End Cap Toppers

As Advertised toppers can be used for any item advertised in the sale flier that is a price point.

Sale toppers can be used for any item on sale whether advertised or unadvertised. Clearance toppers must only be used for Clearance end caps.

Message End Cap Toppers

Additional end cap toppers such as Star Card, Price Match, Community Value, and More Savings More Fun should be alternated throughout departments. These are our message end caps, and they provide our customer greater knowledge of the value they receive shopping at our MCX stores. Example: If you have four end caps that cannot use any other sale or item related topper, each would have a different message topper.

Event End Cap Toppers

For select advertisements, end cap toppers will be provided. These toppers should be scattered throughout departments and can displayed with specific advertised items.

Seasonal end cap toppers will be provided for specific holidays. These toppers should be used to enhance related item end caps. Example: Seasonal candy end caps will be signed with seasonal end cap topper.

2UP SIGNS How to and where to use 2UP signs.

General 2UP Facts

• Standards – Any fixture with a sale item, will need a

coordinating sale sign.

– Logo signs must be featured on front line t-stands when items are not on sale.

• Specs & Cardstock – 5.5” by 7”

– 2 UP Cardstock #S09229 with pre-printed MCX Logo

– Order from: INSIGNIA SYSTEMS

• Types of 2UP Signs – Logo

– Percentage Off

– Clearance

– Price Point

– List Sign

– Message Sign

• Department Usage – Apparel

– Cosmetics

– Accessories

– Luggage

– Housewares table programs

– Gift Tables

2 UP Logo Library Signs

Will be implemented in Stage II of AccessVia

• Utilize in Softlines on T-stands, Four ways, Multipurpose Fixtures and Tables.

• Use in place of type written vendor names.

• Prints on generic MCX 2UP cardstock.

• Logo Library will be updated as needed to reflect most current Vendor ID.

• Top with Sale % Off Toppers. Do not remove unless items are price pointed.

2 UP Logo Library Signs

• Will Replace:

• Goes In:

2 UP Percentage Off Sale Signs

• Use to denote sale items with related sale or ad toppers.

• Each T-stand or 4-Way with a “sale” item will need a “sale” sign.

Vendor/Item specific Generic Percentage

2 UP Percentage Off Sale Signs

• Replaces:

• Goes In:

2 UP Percentage Off Clearance Signs

• Place in sign holders on clearance fixtures with related clearance toppers.

• Never block signs with product.

• Center on fixtures when possible.

2 UP Price Point Signs

• Generic Price Point

• Generic Price Point Range

2 UP Price Point Signs

• Item Specific Price Point

• Item Specific Price Range

2 UP Price Point Signs

• Multi-Item Price Point

• Goes In:

2 UP Price Point Signs

• Replaces:

2UP List Signs

• Price Point List

• Regular/Sale Price List

2 UP List Signs

• “Compare At” List Sign

2UP Message Signs

• Buy One Get One Free

• Free Gift

4UP SIGNS Fact tags and list signs for display items and hardlines.

Fact Tags

• To be used in electronics, small electrics, juvenile furniture, bicycles, and other displayed products.

• Place sign holders to the left of displayed item.

• Fact Tags can include QR codes, barcodes, and vendor logos.

• Goes In:

4UP Signs General Facts

4UPs are designed to show featured prices, percentages off, and dollar off sales.

• 4UP Signs can include: – Regular Price

– Instant Rebate

– Mail In Rebate

– Compare At Pricing

• 4UP Signs come in these formats: – Fact Tag (General and Sale)

– Multi Item List (with and without Description)

– General Information Signs

4UPExamples

Fact Tag

Percentage Off

4UP Examples

6UP FLAGS How to and where to use 6UP flags.

Will be implemented in Stage II AccessVia

General 6UP Facts

• These flag signs will be used in gondola channels primarily in Consumables. They can be used in Hardlines as needed.

This portion of the sign folds and fits into the gondola shelf channel. The sign hangs down as a flag to call out sales and special promotions.

General 6UP Facts

• Replaces:

9UP SIGNS

How and where to use 9UP signs.

General 9UP Facts

• Specs & Cardstock – 2.5’’H x 3’’W

– Preprinted Toppers

– Order from: INSIGNIA SYSTEMS

• Types of 9UP Signs – Sale

– Xtreme Value

– Exchange Select

– As Advertised

• Usage – Pegged Items

– Gondola

– Sale Shoes

Pegged Items

All pegged items whether in consumables, softlines, or hardlines will follow the same signing standards.

Pegs should have Display Hook Label Holders. Ordering information for these can be found in the MCX Fixture Catalog.

Both labels and 9UP signs fit in the Display Hook Label Holders.

Place signs in the flap of the Label Holder.

Do not use clear envelopes on these signs. The label holder provides enough protection.

Available Toppers for 9UP

Sale As Advertised Exchange Select Xtreme Value

New Toppers are being developed for 2013. This list will be updated as they change.

Slide signs into pegs as shown above.

In Line Signage

• 9 Ups can also be used flush against the gondola shelf with Double-Duty Shelf Channel Sign Holder.

TOPPERS Designate product lines, sales, and sizes for our customers with eye catching toppers.

General Topper Guidelines

• Toppers should always match the size of the sign holder. Never place a smaller or larger topper into a sign holder.

• Toppers should coordinate with the type of sale featured on the sign.

• Dispose of damage or worn toppers.

• Do not make your own toppers, but use those supplied by marketing or approved by headquarters.

Approved Toppers

– 1775 Classic toppers (for 5.5’’x7’’ signs)

– 1775 Silver toppers (for 5.5’’x7’’ signs)

– 1775 Kids toppers (for 5.5’’x7’’ signs)

– Another Corps Value toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs )

– Sale toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Clearance toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Kids toppers/size charts (for 5.5’’x7’’ signs)

– As Advertised toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Our Cost Is Your Cost toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– New Item toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Martha Stewart toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

New Toppers are being developed for 2013. This list will be updated as they change.

Sizing Guides - Kids

Use these as identifiers in 2UP sign holders on each Children’s Fixture.

• These toppers can remain in place during a sale, and place the sign over the weight and height chart portion of the sign.

• Do not use these toppers on clearance fixtures. Only clearance toppers should be used on clearance items.

22” BY 28” POSTERS

Where and How to utilize 22” by 28” Posters and Sign holders.

22” by 28” Signs

• 22” by 28” Signs should be used in the following manner:

– Floor stand 22” by 28” should only be placed in entry areas and vestibules with 36” of clearance on all sides.

– Do not place on sales floor without approval.

– Do not place in main aisles unless directed.

– Signage for 22” by 28” will correspond with special events, sales, promotional messages or contests.

VISUAL GRAPHICS Guidelines for Visual Graphics Signage

2’ by 2’ Seasonal Signage

• Placed on each table in softlines and ledges throughout the store, 2’ by 2’ seasonal graphics convey the essence of the season to our customers.

ORDERING INFORMATION

Cardstock Ordering

• Types: 2UP, 4UP, 9UP cardstock

• INSIGNIA SYSTEMS 6470 Sycamore Court North

Maple Grove, MN 55369

Phone: 763-392-6204

Toll Free: 800-874-4648 x.204

Fax: 763-392-6222 – POC: Mike Olson

– E-mailto: mikeo@insigniasystems.com

– Web: www.insigniasystems.com

Topper Ordering

• C&D Printing 12150 28th St.North

St. Petersburg, FL 33716

Phone: 727-572-9999

Cell: 727-415-4279

Fax: 727-573-5839 – Jim Parker

– jparker@cndprinting.com

• Types: – As Advertised toppers (3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Sale toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– Clearance toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

– New Item toppers (for 3.5’’x5.5’’ and 5.5’’x7’’ signs)

End Cap Sign Ordering

• Types:

• Excell Products www.excellproducts.com

sales@excellproducts.com – Carole Wrooman

– KVROOMAN@aol.com

– Phone: 972-459-3860

– Fax: 972-459-3860

Sign Holder Ordering

• Acrylic Sign Holders

• Metal 2’ by 2’ Sign Holders

• 22” by 28” Sign Holders