mci is moving digital reinvention · mci digital reinvention plan core 3 enablers (e.g. digital...

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MCI Introduction - MCI At a glance

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We can think about Digitalization transformation in different ways across the strategic

value-chain of activities

MCI digital reinvention plan

Core

Enablers (e.g. Digital culture/DNA, governance, Agile organization, digital academy)3

External digitalization:

Customer journey Outside-in (e.g. customer apps, digital service)

Internal digitalization:

Process domainsInside-out (e.g. Robot automation, digitized sourcing)

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Digitalization of customer journeys

Leveraging on technologies and solutions to

digitalize the customer journey and enhance the

customer experience across all touch-points,

allowing more effective big data gathering,

predictive analytics, customization and consumer

data monetization

Digitalization of internal operations

Leveraging on technologies and solutions to

digitalize business operations and processes to

directly increase operational efficiencies, financial

returns and indirectly enhance the customer

experience

Enablers of digitalization

Investing in and developing the enablers

of digitalization such as Agile and

Ambidextrous organization,

digital function/unit, digital

upskilling/academy, and digital

culture/DNA

MCI framework for DT of core business

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Hence, Mobile

operators should

find their specific DMM.

There is no an

industry-agreed digital

maturity model for

MNOs specially

based on scientific approach

To overcome

the failures, a trustable

guidance and support called digital

maturity model is needed

Research shows that

most of MNOs have

not been successful in their digital

transformation

It has significant impact on

most of industries including

MNOs

The 4th

Industrial

revolution

has been

started

MCI digital maturity model

The necessity of finding a best-fit digital maturity assessment model for MCI

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MCI digital maturity model

Conceptual

DMM

Focus

GroupSynthesized

DMM

Expert

Survey

MCI

DMMLiterature

Review

Including 6 dimensions and 27 sub-dimensions

Including 8 Dimensions and 31 sub-dimensions

Including 6 Dimensions and 27 sub-dimensions

The process of developing the MCI digital maturity model

Conceptual

DMM

7 DTMs

(Scientific &

Consultancy)11 DMMs

(Scientific &

Consultancy)

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