maximize brand efficiency and boost your bottom line

Maximize Brand Efficiency

and Boost Your Bottom Line

2 Maximize Brand Efficiency and Boost Your Bottom Line

“Brand EfficiencyTM is to

deliver on a brand promise

with the least amount of

time and effort”

3 Maximize Brand Efficiency and Boost Your Bottom Line

Yesterday Today

Brands have grown more

complex over the last 60 years

4 Maximize Brand Efficiency and Boost Your Bottom Line

Touchpoints of a Modern Brand

Customer

5 Maximize Brand Efficiency and Boost Your Bottom Line

Increasing employee satisfaction and retention

Boosting revenue

Improving trust, loyalty, quality perception, and word-of-mouth referrals

Building a compelling experience that attracts new patrons

and increases repeat business

Helping current and potential customers remember your

company in a clear and positive way

Standing out against competitors and peers

Benefits of Branding

6 Maximize Brand Efficiency and Boost Your Bottom Line

Any business can achieve these

benefits with extensive funds, but

the most profitable ones do so by

focusing on a few critical

branding elements and using

resources wisely.

7 Maximize Brand Efficiency and Boost Your Bottom Line

Build a Successful Brand

Visuals

Culture

And

Logistics

Verbal Sensory

Customer

Experience

8 Maximize Brand Efficiency and Boost Your Bottom Line

“The most efficient way to produce

anything is to bring together under

one management as many as

possible of the activities needed to

turn out the product”

– Peter Drucker, Writer

and Management

Consultant

9 Maximize Brand Efficiency and Boost Your Bottom Line

Brand Efficiency requires to concentrate in areas that

can impact time and cost

10 Maximize Brand Efficiency and Boost Your Bottom Line

Marketing

Digital

Asset

Management

Agencies

Brand Owners

Printers

Partner Brands

A digital asset

management system

reduces time spent

finding and sharing

information, recreating

lost assets, and building

new campaigns.

11 Maximize Brand Efficiency and Boost Your Bottom Line

Messaging

Print

Management

Marketing

Retailers

Salespeople

Branch

Offices Implementing print management software

creates print uniformity and standards for

suppliers to follow.

12 Maximize Brand Efficiency and Boost Your Bottom Line

Packaging

Design Materials

Prototyping and Testing Manufacturing

To Market

Successful packaging

depends upon the design

process, material sourcing,

prototyping, testing,

manufacturing, and supplier

relationships.

13 Maximize Brand Efficiency and Boost Your Bottom Line

Logistics

Distribution

And Retail

Sourcing Manufacturing

Customers

Designing your product with

the whole life cycle in mind

can increase speed to market

and reduce costs.

14 Maximize Brand Efficiency and Boost Your Bottom Line

Technology Automating processes like

material ordering and

customer communication can

produce long-term benefits

for your bottom line.

15 Maximize Brand Efficiency and Boost Your Bottom Line

Next Steps to Building

a Successful Brand

contact us at

1-800-UNISOURCE