master’s in convergent journalism - central university of · pdf file ·...
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Master’s in Convergent Journalism COURSE DETAIL OF SEMESTERS
Course Code Courses Credits
SEMESTER I
MCJ-C101 Introduction to Convergent Journalism 4 Credits
MCJ-C102 Media History and Development 4 Credits
MCJ-C103 Communication Studies 4 Credits
MCJ-C104 Development of Personality & Language Skills 4 Credits
SS Soft Skills Elective 4 Credits
SEMESTER II
MCJ-C201 Media Laws & Ethics 4 Credits
MCJ-C202 Media Research 4 Credits
MCJ-C203 Writing for Media 4 Credits
MCJ-C204 Digital Photography & Image Editing 4 Credits
S0 Social Orientation Elective 4 Credits
SEMESTER III
MCJ-C301 Reporting, Writing and Editing for Print Media 4 Credits
MCJ-C302 Online Journalism and Multimedia 4 Credits
MCJ-C303 Media and Society 4 Credits
MCJ-C304 Introduction to Advertising and Public Relations 4 Credits
MCJ-C305 Dissertation on any topic related to Media Studies 4 Credits
SEMESTER IV
MCJ-C401 Specialization 1: TV Production 8 Credits
MCJ-C402 Specialization 2: Radio & Audio Production 8 Credits
MCJ-C403 Option 1. Film Appreciation/ Option 2. Documentary Production 4 Credits
2
C: Core E: Elective
SS: Soft Skill SO: Social Orientation
Soft Skill Electives: SS-E101 - I T Skills ( Not available to MSc. I.T students.)
SS-E102 - Communication Skills ( Not available to MA English students.)
SS-E103- Management Skills ( Not available to MBA students.)
Social Orientation Electives: SO-E201 - Environment and sustainable Development
SO-E202 - Disaster Management
SO-E203 - Human Rights
3
MCJ-C101
SEMESTER I
Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Introduction to Convergent Journalism
Objective: Introduction to convergence of Journalism and major
landmarks in the online journalism.
UNIT I
Definition of convergent journalism, evolution of convergent
journalism, Technology and convergence, scope of convergent
journalism, newssite and newsprint—the difference between the
virtual and real, The Web–and a converged multimedia news
environment
UNIT II
The elements of digital storytelling, Specialized news sites: an
evaluation and analysis, Bloggers vs. Journalists, What bloggers can
learn from journalists, What journalists can learn from bloggers,
Blogging evolving as a form of journalism
UNIT III
Social Utility Networks (SUN): Facebook, Twitter; Video tubes:
Youtube, Metacafe, Linking, framing, sharing, tagging, grouping,
restricting. SUN: A sociological study.
Role of Social Media (Facebook, Twitter, Youtube) as alternative
media in the contemporary world, Samizdat, Tamizdat and the
postmodern "Anonymous
UNIT IV
Age of Infojournalism or Information Journalism, SUN—A boon or
bane, We Media: How audiences are shaping the future of news and
4 Credits
4
information, Online news reaching and its Potential?
Select Read
Convergent Journalism: An Introduction By Stephen Quinn and
Vincent Falk, Focal Press
Convergence Journalism: Writing and Reporting across the
News Media By Janet Kolodzy,
Understanding Media Convergence By August E Grant, Oxford
University Press
5
MCJ-C102 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Media History and Development
Objective: Introduction to major landmarks in the origins and
evolution of the media.
UNIT I
Evolution and developments in print.
UNIT II
Evolution and developments in electronic media and film.
UNIT III
Development in content, technology, audience, circulation,
management.
UNIT IV
Social, political and economic development of Media.
Select Read
Journalism in India By Rangasawami Parthsarthy Sage
Publications, New Delhi.
Broadcasting in India By P C Chatterjee, Sage Publication
Satellite Over South Asia By D Page & W Crawley, Sage
Publication
India on TV By Nalin Mehta, Harper Collins
Mass Communication in India By Keval J Kumar
4 Credits
6
MCJ-C103 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Communication Studies
Objective: Introduction to the concepts, models and theories of
development Communication.
UNIT I
Communication: definition – process – functions
Types of Communication: Verbal and Non-Verbal Communication-
Intrapersonal and
Interpersonal Communication - Group Communication
Concept of “mass” – Basic theories and models of Mass
Communication
Semiotics and Language - mass media and modern society -
functions - mass media and democracy.
UNIT II
All theories and models of Development Communication,
Modernisation, Dependency, and alternative models of development
UNIT III
Indian Society: Social, political and economic aspects.
UNIT IV
Role of legislature, Bureaucracy and Judiciary in India in
development.
Role of Government, NGO’s and national and global agencies in
development.
Development Communication through print, electronic/broadcast
media and internet.
Select Read
India’s Communication Revolution By Arvind Singhal, Sage
Publications, Second Edition.
Everybody loves a good drought By P Sainath
4 Credits
7
Communication and Development in the Third World: Theory
and Practice By Srinivas Melkote, Sage, 2000, Second edition.
Designing Messages for Development Communication By Bella
Mody, Sage Publications, 1996.
Mass Communication Theory: An Introduction By Denis Mc
Quail
Understanding Media By Marshall Mc Luhan
Understanding Media Theory By Kevin Williams
The process and Effects of Mass Communication By Wilbur
Schramm
8
MCJ-C104 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Development of Personality and Language Skills
Objective: To improve and hone language usage skills among
students, develop their personality and writing abilities.
UNIT I
Historical background of writing - elements of language - writing as
coding of contents - language for mediated communication.
UNIT II
Reading Skills: Scanning, skimming, analyzing, taking notes, words-
usage, building vocabulary.
Speaking Skills: Pronunciation, enunciation, intonation, narration,
non-verbal clues, and body language.
UNIT III
Principles and methods of effective writing, rules of grammar,
punctuation, spelling, sentence construction; paragraphing, narration;
adjectives and adverbs, tenses, sequence, logic.
UNIT IV
Creativity in writing - features, articles, profiles, interview stories -
business writing, technical writing, letters, CVs.
UNIT V
Writing short stories, novels, plays, scripts, book and film reviews-
Writing for target groups special interest audiences
UNIT VI
Translation techniques: Urdu-English, English-Urdu.
4 Credits
9
Practical exercises applicable to all units.
Select Read
The Complete Idiot’s Guide to Creative Writing By Laurie E.
Rozakis
A Writer's Roadmap By Wendell Wellman
Multisensory Teaching of Basic Language Skills: Activity Book
By Suzanne Carreker & Judith Birsh
10
SEMESTER II MCJ-C201 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Media Laws and Ethics
Objective: To introduce students to the laws & ethics applicable to
practices in different media professions.
UNIT I
Freedom of speech and expression; reasonable restrictions.
UNIT II
Laws of defamation, Contempt of Court, Official Secrets Act,
Copyright Act, Press and Books Registration Act, Intellectual
Property Rights.
UNIT III
Press Commission Reports, Working Journalists Act, Wage Boards,
Code of Conduct for Journalists and Media Professionals,
Convergence Bill, Cyber Law.
UNIT IV
Broadcasting Code for AIR and Doordarshan, Advertising and Public
Relations Codes, Cable Television Regulations Act, Film Censorship,
Reports of Committees on Broadcasting.
UNIT V
Media and Judiciary, PCI, Federal Communication Commission
(FCC) in USA, Multinational media and their respective comparative
laws and ethics. Various reactions and responses to Indian media
laws and ethics due to the societal heterogeneity and diversity in
India.
Select Read
Laws of the Press in India By D.D. Basu
4 Credits
11
MCJ-C202 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Media Research
Objective: To introduce students to media research methods.
UNIT I
Literature Review, Research Design.
UNIT II
Probability and Non-Probability Sampling, Qualitative research
(Interviews, End-Depth Interviews, Case Studies, Ethnography,
Discourse Analysis).
UNIT III
Quantitative research (Market Research, Ratings, Readership,
Circulation, Surveys, Content Analysis).
UNIT IV
Statistical Analysis; Audience surveys, content analysis, production
and policy research. Formative and Summative Research. Report
Writing.
UNIT V
Research Agencies: National and International.
Select Read
Media Research Methods By Wimmer & Dominick, Wadsmorth
Publications
Mass communication Research Methods By Anders Hansen et al
4 Credits
12
MCJ-C203 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Writing for Media
Objective: Introduction to various types and styles of writing.
UNIT I
Writing for print and broadcast.
UNIT II
Writing for Internet.
UNIT III
Writing for films.
UNIT IV
Writing for stage plays.
UNIT V
Writing for research and thesis.
Select Read
Writing and Reporting News By Carole Rich, Wadsworth Press.
Granta Books of Reporting (All Volumes)
4 Credits
13
MCJ-C204 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Digital Photography & Image Editing
Objective: Introduction to digital photography and improvements in
image production induced by technological advancement.
UNIT I
Production of Image:
Digital photography - elements and principles - visual language -
meaning – photographers’ jargon; composition of photography -
subject and light.
UNIT II
Technology and Operations:
Digital Photographic equipment - cameras - types - formats - lens -
their types and functions - types and functions – accessories
UNIT III
Techniques:
Shots - focus – shutter-speed - selection of subject - different types
of photographs - action - photo editing – Using different software in
image editing, procedure - pictures for newspapers and magazines
UNIT IV
Aspects of photography:
Photographing people; portrait and still, wildlife; environment; sports;
landscape; industrial disasters; photography for advertising; conflicts
- war - political and social photography – lifestyle and fashion
photography – photography for education
4 Credits
14
UNIT V
Photojournalism:
News values for pictures - photo-essays - photo features; qualities
essential for photojournalism; picture magazines - colour
photography; impact of technology. Practical, field assignments and
their evaluation.
Select Read
David Pogue's Digital Photography: The Missing Manual By
David Pogue
Build a Better Photograph: A Disciplined Approach to Creativity
By Michael Stern
15
SEMESTER III MCJ-C301 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Reporting, Writing and Editing for Print Media
UNIT I
Reporting: Principles of reporting, functions and responsibilities,
writing news - lead - types of leads; body - techniques of re-writing -
techniques of re-writing news agency copy.
UNIT II
Reporting - crime, courts, society, culture, politics, commerce and
business, education, features other beats, interpretative and
investigative reporting, interviews
Reporting: practicals.
UNIT III
Civic reporting: reporting functions - social, cultural, political,
seminars, workshop, symposia, civic problems (such as sanitation,
health, education, law and order, police, hospitals, etc.), rural areas
UNIT IV
Headlining - principles, types and techniques.
UNIT V
Advanced exercises in editing, re-writing, page make-up and layout,
rewriting the copy of correspondent, editing political and foreign copy.
UNIT VI
On-line editing, word processing, spell-check, grammar-check, page
4 Credits
16
make-up on computers.
UNIT VII
Photo editing, cropping, caption writing, placement of photographs,
photo features.
Select Read
The Media Students’ Handbook By Branston Gand Stafford R.
News By Jackie Harrison
News Reporting By K Srivastava
Editors on Editing By H Y Sharda Prasad
Subediting By F W Hodgson
17
MCJ-C302 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Online Journalism and Multimedia
UNIT I
Technology use in journalism, Technology and media convergence
Computer networks: LAN, WAN, MAN
WWW, Search engines
Basics of Web casting, Tools and services on internet (FTP, EMAIL,
CHAT, NEWS GROUPS)
UNIT II
Gather digital audio and upload
Create audio slide shows
Podcasting
UNIT III
Writing styles for on line media
Conduct research online, determine reliability of sources found
Online Entertainment media
E publishing, E Paper, E zines
UNIT IV
Live blogging
Using social media for effective news gathering
Introduction to Multimedia story telling
4 Credits
18
Blogging: Print Blogging, Video Blogging, Audio Blogging
PRACTICAL: Create story packages that integrate text, visuals and
sound
19
MCJ-C303 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Media and Society
UNIT I
Media as institutions
Media and politics: news and reality,
‘Opinion Leaders’,
Agenda-setting,
New media and society
UNIT II
Priming, Framing and, ‘Spiral of Silence’
Media and the Public: Public opinion
UNIT III
Media and culture
Media and behavior: media effects, media and children
Producing identities: reality, representation and social/cultural
construction
UNIT IV
Media and money
Profit, competition and economy
Media consumption
Media Globalization: International communication (milestones,
important documents and current debates), hegemony and
globalization
Select Read
Media and Society: The Production of Culture in the Mass Media
By John Ryan; William M. Wentworth
Media Society: Industries, Images and Audiences By David
Croteau, William Hoynes
4 Credits
20
MCJ-C304 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Introduction to Advertising and Public Relations
UNIT I
Advertising: Concept and definition, Historical development, Society
and advertising- Ethics and Social Responsibility,
Types of advertising- Consumer, Corporate, Industrial, Retail,
National, Trade, Professional, Social.
UNIT II
Advertising Agencies-structure and function of different departments,
Advertising and Marketing, Marketing Mix, Consumer Behaviour
Advertising Models: AIDA, Hierarchy of Effects, Diffusion of
Innovation Model, A. H. Maslow’s Human Needs Structure
Advertising Appeals: Rational, Emotional, and Moral Appeal,
Consumer behaviour
UNIT III
Media Planning, Creativity- Media selection, Visualization-Idea
Generation Techniques, Elements of copy-headlines, sub-head, Body
Copy, Slogan, Logo, Principles of Design and Layout
UNIT IV
Public Relations: Concept and definition, Evolution and growth of
Public Relation, PR in India, PRSA and IPRA
Tools of PR: Press release, House Journals, Exhibitions, Brochures,
Audio Visual presentations, Public Relations and Advertising, Public
Relations and Propaganda
4 Credits
21
Select Read
Contemporary advertising by William F Arens
Introduction to Advertising and Marketing by R B Evans
Advertising theory and Practice by S A Chunawalla
MCJ-C305 Max Marks: 100 – Dissertation: 80, Viva Voce: 20
Dissertation on any topic related to Media Studies
Students shall be divided in groups and each group would be
supervised by a faculty member during their research. Each student
shall work individually on a topic related to Media Studies and
agreed on equally by both the faculty incharge and the student.
4 Credits
22
SEMESTER IV
MCJ-C401 Max Marks: 200 – Continuous Internal Assessment: 80, End-
Semester Examination Theory: 60, End-Semester Examination
Practical: 60
Specialization 1. : TV Production
(Note: The orientation of this Course is almost entirely based on
practical work)
UNIT I
The news channel set-up and operations, News gathering process –
planning, gathering, selection and presentation. The input and output
desks, ENG, SNG and OB operations.
The Television News story – types and its ingredients
UNIT II
The reporter at work – news gathering techniques, covering the spot
news, generating, ideas for stories, working through sources,
coordinating and lining-up, pitching.
Researching the story, Filming the story, compiling the details,
getting the interviews / sound bytes, doing, the PTC, writing the voice
over.
Filing the package, Reporting live / OB reports
UNIT III
Broadcast writing style – use of the spoken word in the broadcast
copy. Writing headlines, leads, lead-ins, promos, voice-overs and
PTCs
Lighting: Lighting in video, nature of light, light intensity, colour,
colour theory, clour temperature, techniques of lighting, IV point
8 Credits
23
lighting, colour correction
UNIT IV
Planning: Proposals, treatment, budgeting, synopsis, features of a
proposal, narration-basics, styles of narration, script purpose, visuals,
pace, style, assimilation, visual grammar, idea, style.
Speaking to the mike and the camera – basic rules and
requirements, the physical delivery, the vocal delivery and the
content delivery. Anchoring and moderating the news programmes.
TV news, features, talks, commercials, interviews, dramas,
documentaries, shows, soaps, sitcoms, reality shows, panel
discussions.
Select Read
Today’s Video: Equipment, Production and Setup By Peter Utz
Working With Video: Acomprehensive Guide to the World of
Video Production By Brian Winston and Julia Keydal
Video Production Handbook By Millerson Gerald
TV Production Handbook By Zettle Herbert
24
MCJ-C402 Max Marks: 200 – Continuous Internal Assessment: 80, End-
Semester Examination Theory: 60, End-Semester Examination
Practical: 60
Specialization 2. : Radio & Audio Production
(Note: The orientation of this Course is almost entirely based on
practical work)
The main aim of the course is to gain a functional and hands-on
knowledge of professional audio/radio production equipment and
software.
By the end of the course the students shall acquire a basic
understanding of professional radio procedures and practices.
The above goals shall be achieved through the following:
UNIT I
Learning the fundamentals of sound
UNIT II
This includes sound and hearing; waveform, frequency and amplitude
UNIT III
Familiarity with professional audio equipment
This includes microphones, editing consoles, mixers, amplifiers,
monitors, loudspeakers, and digital audio recorders.
UNIT IV
Familiarity with professional audio editing software
This includes both open source and proprietary software. The student
shall learn and practice multi-track non-linear audio recording and
editing. She shall also learn about different digital audio formats and
8 Credits
25
their conversion into other formats.
By the end of the course a student shall be able to record audio,
perform basic editing on it and create a final product on a CD/DVD.
UNIT V
Familiarity with studio set-ups
This includes acoustics, sound-proofing, recording rooms/booths, and
signal flow (signal processing?)
Radio production – practical exercises
This includes script-writing, voice recording, audio editing, producing
30second PSAs, producing 2-3 minute radio features, producing
radio documentaries, radio plays, outdoor recording, giving voice-
overs, narration, doing radio interviews, anchoring and news casting.
Select Read
Broadcasting and the People By Mehra Masani
Broadcasting in India By G C Awasthy
This is all India Radio By U L Baruah
26
MCJ-C403 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Option 1: Film Appreciation
UNIT I
Film: Definition, philosophy and ideology, Great filmmakers of world.
UNIT II
Films: Films - nature, historical, background, technical aspects of film
production, film industry in India, status issues, problems, regional
cinema, future prospects, film language and grammar; impact of new
technology on films.
UNIT III
Period Films, Silent Era, Commercial films, Art films, Films famous
for music and lighting angle, Films famous for particular actors,
Genre film
UNIT V
Film appreciation—techniques of film criticism: conceptual and
technical, Best films ever, Comparative Cinema
Students shall do a dissertation on any topic related to Films.
Select Read
Film as Film: Understanding and Judging Movies (Penguin
Books 1972) By Victor Perkins
Understanding the Film: An Introduction to Film Appreciation
(NTC Publishing Group; 5th edition (February 12, 2001) By Jan
Bone and Ron Johnson
4 Credits
27
MCJ-C403 Max Marks: 100 – Continuous Internal Assessment: 40, End-
Semester Assessment: 60
Option 2: Documentary Production
UNIT I
Introduction to Documentary Film Genre: Beginning and evolution,
Philosophy of documentary film making. Difference between film and
documentary; Introduction to documentary styles- Classical Cinema,
Cinéma Vérité / Direct Cinema, Documentary Drama
UNIT II
Research: Research for documentary film making, Curiosity, Quantity
Vs Quality, Strategy, Print Research, Field Research, Interview,
recce, on location research, meeting subject, knowing topics, Filming
the story, compiling the details, getting the interviews/sound bites,
writing the voice over.
Famous Documentary Films Preview: Fahrenheit 9/11 (2004),
Bowling for Columbine (2002), Super-Size Me (2004), Winged
Migration (2003), Hoop Dreams (1994), Spellbound (2003), Touching
the Void (2004), The Fog of War (2003), Paris is Burning (1991),
Baraka, Qyanis Katsi, Chunking Express
UNIT III
The Pre-shoot or Shooting Script; Script Elements:- Visual Elements,
The Sequence, Colour Symbolism, Sound Elements, Story Elements;
The Three ‘C’s- Character, Conflict and Change; Writing Visually for
Documentary; Writing Narration/commentary; Script formats
UNIT IV
Documentary project and planning: Proposals, treatment, working
hypothesis and interpretation, budgeting, synopsis, features of a
proposal, pace, style, assimilation, visual grammar, idea, style,
4 Credits
28
budget and logistics
Note: By the end of the semester, students are required to
produce a 30-minute duration documentary film on any topic or
issue.
Select Read
James Monaco “How to read a film: Movies, Media, Multimedia”
Oxford University Press (2000) 3rd Edition. USA.
Sheila Curran Bernard “Documentary Storytelling for Video and
Filmmakers” Focal Press Publications (2004). USA
Dwight V. Swain with Joye R. Swain “Scriptwriting; A Practical
Manual” Focal Press Publications (1988). USA
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