master your elevator pitch

Mastering your Elevator PitchRobert Upton

Robert UptonSr. Business Development Manager

“Master Your Elevator Pitch”“Master Your Elevator Pitch”

What is the problem?

Connecting with your clients and prospects is more difficult than ever.

Mastering Your Elevator Pitch

Somewhere we took a wrong turn

What is an Elevator Pitch

An elevator pitch is a concise compelling statement about your

business designed to open a conversation and qualify a lead.

Mastering Your Elevator Pitch

4 Components of Successful Pitch

Mastering Your Elevator Pitch

• Introduction

• Product

• Why

• Transition

Rules for Every Marketing Effort

Easy to Understand Relevant to the hearerCompelling information

Answer the “Why?”Use testimonials, statistics or hard

factsTest Refine Test

Be Different!!!Mastering Your Elevator Pitch

What is our Goal?

• Engage with relevant, compelling, tangible benefits

• Open conversation

• Qualify the person you are speaking with

• Develop a lead or referral source

Mastering Your Elevator Pitch

Mastering Your Elevator Pitch

Your Unique Selling Proposition

Mastering Your Elevator Pitch

• Pick 5-10 benefits

• What problems do you solve for your clients?

• What measurable results can your clients expect?

Transition Question

Mastering Your Elevator Pitch

• Tie your pitch to their need

• Engage and qualify

Tag Line

Mastering Your Elevator Pitch

• Summarize your value proposition

• Leave your audience with key words

• What is the thought you want them to remember

Putting it all together

Who are you? Who do you

serve?

• Hello my name is

• From

• I work with

What your company does?

• Our company…

1-3 concise, powerful tangible

benefits (USP)

• By

• With

• So that

Transition question or

tagline

• How does your company …

• Tagline

Mastering Your Elevator Pitch

Introduction EngageWhyProduct

Things to Remember

Mastering Your Elevator Pitch

• An Elevator Pitch is a conversation starter

• Engage with tangible information

• Answer the “why”

• Be concise

• Test, refine, test

Thank You

Robert Upton

Red Door Solutions

@RedDoorSolutionRobert@RedDoorSolutions.net

Mastering Your Elevator Pitch

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