marlon parker: mxit reach in tanzania, june 1st 2012

Mobinomics Marlon Parker

“To be truly happy in this world, You first need a cell phone...” Ted Turner

5+ Billion

Mobile Growth 550%

91% of mobile phone users go online to socialize compared to only 79% of PC users

67% are likely to rally support for a cause

95% use mobile web to keep informed

60% are likely to use mobile phones for transactions

Youth are expert users and early adopters

400+ Million Mobile users

Mxit 50+ Million

users

Economic Relevance

Livelihood

Community

Educate

Mobile Opportunity

Services

MapsHealth

Entertainment

“Every Generation needs a Revolution”

What is Mxit?

Africa’s largest Mobile Social

Network

2001- 04…

SMS Game:Alaya

2005…

Mxit is Born

2011…

2012…

Mxit Reach

“We are the catalyst and vehicle for African change agents to realise impact,

growth and change on the continent via mobile

phones.”

Mxit Reach Focus - Education - Health & Safety - Economic Development - Advocacy

Mxit Dev Tools - .Net SDK - Mobi Portal API - REST API

Mxit Advantages - 3,000+ handsets - Feature/Smart Phones - Scale - Already 50+ M users

31 July 2012

What we want - Social/Social Bus App - Preferably team effort - Submitted by deadline - Tell us your building experience

What we give you - Feedback by RLabs - Publication of App on Mxit & Reach - Tsh 1,000,000 in cash - Ads worth Tsh 19,000,000

Economic Relevance

Livelihood

Community

Educate

Mobile Opportunity

Services

MapsHealth

Entertainment

mxit.comcode.mxit.commxitreach.orgm.mxit.com