marketmaker training video 1 of 5 what is marketmaker?

MarketMaker Training Video 1 of 5

What is MarketMaker?

• Purpose of this Presentation– Describe the function of MarketMaker.

– Overview the types of information in the MarketMaker database.

– Show how to access the MarketMaker web site.

– MarketMaker Member States.

– How a state can join MarketMaker.

– Contact information for each state principal.

What is MarketMaker?

Our Buyer/Seller Services

• Level the playing field to allow small business to get access to local, regional and national markets.

• Provide free tools to help market locally produced foods and services.

• Make information available to Buyers and Sellers to find a target markets and each other.– Demographic Search– Business Search

Demographic Search

• U.S. Census Tract Information– Age– Household Type– Race– Income– Education– Foreign Born

Business Search

• MarketMaker can find a business to meet your food or Agritourism needs.– Locally– Regionally– State Wide or Many States

• MarketMaker has half a million business Profiles from 19 states and the DC.

Business Profile

Types of Businesses ListedBusiness Type # Profiles

Agritourism 996Buyer 44Eating & Drinking Place 298,596Farmer 7,252Farmers Market 2,436Fishery 246Food Retailer 133,346Processor 23,255Wholesaler 23,070

Winery 612

Total 489,853

Profile Types & Categories

• Agritourism– Facilities– Offerings & Activities– Shopping

• Buyer– Buyer Type– Geographic Area– Vender Protocols

Profile Types & Categories

• Eating & Drinking Place– Cafeteria & Buffet– Caterer– Drinking Place– Food Service Contractor– Mobile Food Service– Restaurant– Snack & Nonalcoholic Beverage Bar

Profile Types & Categories

• Farmer– Dairy– Fruits & Nuts– Grains– Herbs– Meat & Poultry– Specialty Products– Vegetables

Profile Types & Categories

• Farmers Market

• Fishery– Fish/Shellfish/Seafood

Profile Types & Categories• Food Retailer

– Baked Goods Store– Bear, Wine & Liquor Store– Candy, Nut & Confectionery– Fish Market– Fruit & Vegetable Market– Grocery/Convenience Store– Health Supplement Store– Meat & Poultry Market– Other Direct Selling Establishments– Other Specialty Food Store

Profile Types & Categories• Processor

– Animal Food Manufacturing– Bakery Products– Beverages– Dairy Products– Fish/Shellfish/Seafood Products– Fruit & Vegetable Products– Grain & Oilseed Milling– Meat & Poultry Products– Miscellaneous– Sugar & Confectionery Products

Profile Types & Categories• Wholesaler

– Beer, Wine & Alcoholic Beverages– Confectionery & Snacks– Dairy Products– Farm Products– Fish/Shellfish/Seafood– Fruit & Vegetable– General Grocery– Meat & Poultry– Other Grocery– Packaged Frozen Food

Profile Types & Categories

• Winery– Blends or Generic Wine– Fortified Wine– Fruit Wine– Other Wine Products– Red Wine– Sparkling Wine– White Wine

Becoming A State PartnerDarlene Knipe   Phone:(309) 792-2500, Email: dknipe@illinois.edu Richard Knipe   Phone:(309) 792-2500, Email: rknipe@illinois.edu

Website Usage Data(As of 3/2011)

Average Monthly Web Activity

• 1,100,000 Hits• 77,000 Users

The End of What is MarketMaker?

• The remaining ‘How To” videos cover the following topics:– Touring the Home Page Layout

– How to Use Demographics to Understand Your Target Market

– How to Search for a Buyer or Seller

– How to do a Farmer Product Search

Need Help, Contact YourMarketMaker State Principal

Alabama Deacue Fields Title: Associate Professor, University of Arkansas Division of Agriculture Email: fieldde@auburn.edu Primary Phone: (334) 844-4931 Fax: (334) 844-5639

Arkansas Ron Rainey Title: Associate Professor, University of Arkansas Division of Agriculture Email: marketmaker@uaex.edu Primary Phone: (501) 671-2175 Fax: (501) 671-2215

Colorado Dawn M Velásquez de Pérez

Title: International Marketing Specialist, Colorado Dept. Of Agriculture Email: dawn.velasquez@ag.state.co.us Primary Phone: (303) 239-4123 Fax: (303) 239-4125 Dawn Thilmany Title: Department of Ag and Resource Economics, Colorado State University Email: thilmany@lamar.colostate.edu Primary Phone: (970) 491-7220

District of Columbia Dr. Calvin Lewis

Title: Research Associate, University of the District of Columbia Email: clewis@udc.edu Primary Phone: (202) 274-7115 Fax: (202) 274-7130 Fay Spence Title: Staff Associate, University of the District of Columbia, Cooperative Extension Service Email: fspence@udc.edu Primary Phone: (202) 274-7128 Fax: (202) 274-7130

Need Help, Contact YourMarketMaker State Principal

Georgia Dr. John McKissick Title: CAED Director, University of Georgia Email: jmckissick@agecon.uga.edu Primary Phone: (706) 542-9080 Fax: (706) 542-4231 Dr. Ken Wolfe Title: Public Service Associate, University of Georgia Email: kwolfe@uga.edu Primary Phone: (706) 542-0752 Fax: (706) 542-4131 Sharon P. Kane Title: Public Service Associate, University of Georgia Email: spkane@uga.edu Primary Phone: (706) 542-9069

Illinois Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: dknipe@illinois.edu Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: marketmaker@extension.uiuc.edu Primary Phone: (309) 792-2500 Fax: (309) 792-2602

Indiana

Dr. Maria Marshall Title: Assistant Professor, Department of Agricultural Economics Chair, Purdue University Email: inmm@purdue.edu Primary Phone: (765) 494-4268 Fax: (765) 494-9176

Need Help, Contact YourMarketMaker State Principal

Iowa

Craig Tordsen Title: Program Manager, Iowa State University Extension, Value Added Agriculture Programs Email: ctordsen@iastate.edu Primary Phone (515) 291-0966 Fax: (515) 294-9496 Hansen, Raymond Scott Title: Program Manager II, Iowa State University Extension, Value Added Agriculture Programs Email: hansenr@iastate.edu Primary Phone: (515) 294-3890 Fax: (515) 294-9496

Kentucky Sara Williamson Title: Department of Agricultural Economics Email: sara.williamson@uky.edu Primary Phone: (859) 257-7272 ext:22 Fax: (859) 323-1913

Louisiana Roger Hinson

Title: Professor, Agricultural Economics and Agribusiness, LSU Ag Center Email: RHinson@agcenter.lsu.edu Primary Phone: (225) 578-2753 John Westra Title: Associate Professor, Agricultural Economics and Agribusiness, LSU AgCenter Email: JWestra@agcenter.lsu.edu Primary Phone: (225) 578-2721 Fax: (225) 578-2716

Need Help, Contact YourMarketMaker State Principal

Michigan

Getachew Abate, PhD Title: MSU Product Center for Agriculture and Natural Resources Email: mimarket@msu.edu Primary Phone: (517) 355-0337 Alternate Phone: (517) 432-1800 Mark Thomas Title: Economic Development, MSU Extension Email: mimarket@msu.edu Primary Phone: (269) 384-8061 Fax: (269) 384-8035 Tom Kalchik Title: MSU Product Center for Agriculture and Natural Resources Email: mimarket@msu.edu Primary Phone: (517) 432-8752 Fax: (517) 432-8756 Liz Billings Title: MSU Product Center Email: ICHelp@anr.msu.edu Primary Phone: (517) 432-8750

MIssissippi

Dr. Ken Hood Title: Agricultural Economics Department Email: hood@agecon.msstate.edu Dr. Ben C. Posadas Title: Associate E&R Professor of Economics Email: benp@ext.msstate.edu

New York

Dr. Khin Mar Cho Email: nymarketmaker@cornell.edu Don Tobias Email: nymarketmaker@cornell.edu John Nettleton Email: nymarketmaker@cornell.edu

Need Help, Contact YourMarketMaker State Principal

Nebraska Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: dknipe@illinois.edu Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: marketmaker@extension.uiuc.edu Primary Phone: (309) 792-2500 Fax: (309) 792-2602

Ohio

Julie Fox or Julie Strawser Title: Ohio State University Extension/OARDC Email: contact@ohiomarketmaker.com Primary Phone: (740) 289-2071 Alternate Phone: (614) 292-4900 Fax: (740) 289-4591 Christy Eckstein Title: Direct Marketing Program Manager, Ohio Department of Agriculture Email: ceckstein@atri.ohio.gov Primary Phone: (614) 728-6438 Fax: (614) 644-5017 Pat Petzel Title: Senior Director of Consumer Communications, Ohio Farm Bureau & Our Ohio Email: ppetzel@ofbf.org Primary Phone: (614) 246-8242 Fax: (614) 249-2200 Rebecca Singer Title: Associate Program Director, The Center for Innovative Food Technology Primary Phone: (419) 534-3710 Fax: (419) 531-8412 Lori Panda Title: Senior Program Manager, OHIO PROUD Program, Ohio Department of Agriculture Email: Panda@agri.ohio.gov Primary Phone: (614) 466-8798 Fax: (614) 644-5077

Need Help, Contact YourMarketMaker State Principal

Pennsylvania

Jeffery Hyde, PhD Title: Associate Professor of Agricultural Economics, Penn State Cooperative Extension Email: jeffhyde@psu.edu Primary Phone: (814) 865-3746

South Carolina

Dr. Dave Lamie Title: Clemson Institute for Economic and Community Development Email: dlamie@clemson.edu Primary Phone: (803) 788-5700 Fax: (803) 736-4418

Texas

Mark Waller Title: Associate Head for Extension and Program Leader in Agricultural Economics Email: mwaller@tamu.edu Primary Phone: (979) 845-1751 Fax: (979) 845-4906