marketing yourself during a job search
Post on 22-Apr-2015
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Letting the world know you’re ready to work!
By Kevin Panet, MS HRM, SPHRwww.KevinPanet.com
www.linkedin.com/in/kevinpanet
Marketing Yourself During a Job Search
ã 2011, Kevin Panet, www.KevinPanet.com
• Find your focus
• Build your brand
• Utilize multiple approaches
– The basics
– Job boards
– E-mail marketing
– Professional networking
– Social networking
– Physical networking
– Unique Ideas
• Remain optimistic!
Overview
2ã 2011, Kevin Panet, www.KevinPanet.com
• Don’t rely on a single strategy
• Don’t limit yourself
• Use many methods
There is no 1 tool
3ã 2011, Kevin Panet, www.KevinPanet.com
• Paper resume– Functional
• Many skills, little experience.– Chronological
• Historical emphasis on accomplishments.
– Bullet Bio Resume
• Electronic resume– Designed for “key word” searches
• Business cards– Professional– VistaPrint.com
Utilize Multiple Approaches
4ã 2011, Kevin Panet, www.KevinPanet.com
E-mail Marketing:
• Keep your network alive.
• Proactively send your resume to target
companies.
• Keep your promises.
• Don’t rely on formatting.
• Use a signature block.
• Always be professional.
Utilize Multiple Approaches
5ã 2011, Kevin Panet, www.KevinPanet.com
Jane J. SeekerAdministrative Professional(213) 555-1212www.LinkedIn.com/in/JaneSeekerJaneSeeker@Gmail.comCurrently in an active job search
• Know exactly what job you want.– Job Title– Industry– Location
• Consider both long and short term goals.
• Make sure it’s something you can live with.
• Understand you have choices.
Find your focus
6ã 2011, Kevin Panet, www.KevinPanet.com
If you don’t know where you’re going, any road will take you there.
• What do you stand for?
• What do you have to offer?
• What makes you special?
• How do you wish to be known in the job market?
• Marketing 101 “The 4 Ps”– Product (You and only you!)– Price (Salary)– Place (Location)– Promotion (Awareness)
Build Your Brand
7ã 2011, Kevin Panet, www.KevinPanet.com
The job boards:
• Post on the “big boards.”
• Post on “specialty” boards.
• Keep track of where you posted.
• Update once a month.
• Someone might find you.
• Don’t count on it!
Utilize Multiple Approaches
8ã 2011, Kevin Panet, www.KevinPanet.com
Professional Networking:
• Join Professional Societies.
• Attend professional meetings.
• Share your knowledge.
– Contribute to discussions
– Give presentations
– Write articles
• LinkedIn.com is REQUIRED!
Utilize Multiple Approaches
9ã 2011, Kevin Panet, www.KevinPanet.com
Social Networking:
• Part of your on-line presence.• Keeps you in touch with family
and friends.• You control the information.• Leverage status updates.
Utilize Multiple Approaches
10ã 2011, Kevin Panet, www.KevinPanet.com
Physical Networking:
• It’s a contact sport.
• It gets you away from the computer.
• It makes you a “real person.”
• Helps to promote your brand.
• You can’t e-mail a handshake!
Utilize Multiple Approaches
11ã 2011, Kevin Panet, www.KevinPanet.com
Unique Ideas:
• Find ways to get creative
– Stand out
– Have fun
• Samples of work
• Personal website
• Personal brochure
Utilize Multiple Approaches
12ã 2011, Kevin Panet, www.KevinPanet.com
• “Act” optimistically!
• Always have a winning smile.
• People want to be uplifted.
• No one likes a “Grumpy Gus.”
• Surround yourself with positive people, images, sounds, etc.
• You will find a job!
Remain Optimistic
13ã 2011, Kevin Panet, www.KevinPanet.com
You will get there!
14ã 2011, Kevin Panet, www.KevinPanet.com
• Find your focus
• Build your brand
• Utilize multiple approaches
• Remain optimistic!
• You will be hired!
Summary
15ã 2011, Kevin Panet, www.KevinPanet.com
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