marketing your baseball team: social media, qr codes and, mobile

Questions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.com

Social Media, QR Codes and, Mobile Marketing

Jason Pinto

Who Am I

@JasonPinto

interlinkONE

Who Helps Pay My Bills

Grow Socially, Inc. Online Marketing Agency

interlinkONEMarketing Software

Yes, I am from Boston.

7 wins, 20 losses

Why the September Slide?

Photo Credit: http://elliotvredenburg.com/storage/we-want-beer.jpg

Social Media’s Impact

#OccupyFenway

Today’s Overview

► Social Networking► QR Codes and Mobile► Final Thoughts and Q & A

SOCIAL NETWORKING

Why Be There?

► 800 Million Users on Facebook

NOTE: As of September 2011

► 300 Million Users on Twitter

Why Be There? (More Stats)

► 36+ Hours of Video Uploaded to YouTube every minute (#2 search engine)

► 50 million users on Google+ in 3 months

Why We Want it to Succeed

Source: http://darmano.typepad.com/logic_emotion/2007/11/from-friend-to-.html

When Social Media Fails

The First Step to Success Is…

► Start with a Plan► Address Goals► Make a Schedule► Know What You

Want to Do

Know Your Audience

► Who Are They?

► How Do They Use Social Media?

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Phone Calls

Marketing Calendar

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

Marketing Calendar

A Social Media Tactic To Avoid

► To Shout… and Not Listen

Photo Credit: http://www.flickr.com/photos/mbecher/6111432155/sizes/m/in/photostream/

How Can You Find Your Fans?

http://Search.Twitter.com

The Results: Your Social Fanbase

How to Capitalize on Social Chatter

► Engage & Encourage! Reply to Those Tweets

► Add Them to Your CRM System

► Treat Them Uniquely

Photo Credit: http://www.flickr.com/photos/jjprojects/3193869838/sizes/m/in/photostream/

Creating an Offline Space for Social

► Created special section in ballpark

► Invitation-Only Now

► Waiting List of 200

► Creating Brand Ambassadors

Use Social to Gain Feedback

► Game-time moves► Promotional Ideas► Food/Beer Options

Social Media Check-Up

http://www.flickr.com/photos/teegardin/5547069087/sizes/m/in/photostream/

1. Full Banner

2. Custom Tabs?

3. Likes (25 need to claim branding)

4. Humanize Brand

5. Link Shorteners

6. Consistency? Plan?

1. Custom Background

2. BIO = Keywords = Search Engine Opt.

3. Follow Prospects

4. Consistency?

5. Link Shorteners?

6. Hashtags?

7. Photo Gallery?

Promote Your Social Pages

Measure Website Activity

QR CODES AND MOBILE

Making Print Interactive

Why QR Codes?

http://blog.nielsen.com/nielsenwire/?p=28790

July 2011 Statistics

58% of Americans between the ages of 25 and 34 now own a smartphone.

68% of smartphone owners access the internet/email on their handheld daily.Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android

Knowledge is Spreading

► “Almost half of all smartphones have downloaded an app capable of scanning a QR code”

Source: InternetRetailer.com: http://ilnk.me/9c89

Example:

QR Codes Pointing to Mobile Video

Case Study: Contest

•137 visited•31% via QR

•108 responded•24% via QR

How Can You Capitalize

Follow Best Practices…

Shorten the URL!

Provide Clear Directions

Cut Down on the Egg Nog

http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/

Mobilize Your Content

Track, Measure, Test

You Can Customize The Look

How? Go to: http://ilnk.me/QRPattern

Mobile Commerce

Mobile Payments

Start with a cup of Coffee!

•Get a Starbucks Gift Card

•Download the Starbucks Mobile Card app

•Input your Gift Card #...

Mobile Commerce: Easy Way to Start

Get it Free at SquareUp.com

Near Field Communications (NFC)

► Tap and Connect

► Still need: greater adoption by hardware in US

Mobile + Social

Ideas for Rewards

FINAL THOUGHTS

Social Media and Mobile Are About:

► Community► Conversation► Networking► Relevancy► Relationships► Customer Service► Immediate Information

Fundamentals for all Networks

1. Build your network

2. Engage with the network you have built

3. Be relevant

4. Be consistent

5. Track and analyze “If Manny Can Do It”

Wrap Up

► Start with a Plan

► Incorporate Social Media Into All Channels

► Mobile = Now

► Measure the Results!

Contact Me

jasonp@interlinkONE.com

Twitter.com/JasonPinto

interlinkONE.com

GrowSocially.com

Products and Services To Help You!

► http://iFlyMobi.com - Build Mobile Websites

► http://QReateAndTrack.com – QR Code Creation, Management, & Tracking

► http://GrowSocially.com – Online Marketing Agency – SEO, Social, Websites

THANK YOU!

marketing your baseball team: social media, qr codes and, mobile

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