marketing strategy simulation - links-simulations.comforecasting accuracy is a relatively pure...

Marketing Strategy Simulation

Exhibit 3 LINKS Decisions

Exhibit 4 Set-Top Box Configurations

Exhibit 5 Supplier D Sub-Assembly Component Characteristics

Exhibit 6 Manufacturing Costs (Per Unit)

Exhibit 7 Customer Shipment Transportation Costs (Per Unit)

Service Operations

Service Outsourcing Details

Marketing Positioning

Competitive Positioning

Benefits Positioning

Promotional Program

Exhibit 12 Overview of LINKS Research Studies

Exhibit 13 Research Studies Catalog

Exhibit 14 Scorecard Financial Measures

Exhibit 15 Scorecard Operational Measures

Exhibit 16 Scorecard Customer Measures

PRODUCT DEVELOPMENT DECISIONS

PROCUREMENT DECISIONS

MANUFACTURING DECISIONS

TRANSPORTATION DECISIONS

SERVICE DECISIONS

GENERATE DEMAND DECISIONS

GENERATE DEMAND DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

RESEARCH STUDIES DECISIONS

RESEARCH STUDIES DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

RESEARCH STUDIES DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

SCORECARDS

SCORECARDS EXHIBITS CONTINUED ON NEXT PAGE

SCORECARDS EXHIBITS CONTINUED ON NEXT PAGE