marketing strategy of dsp blackrock mutual fund

DSP BlackRock Mutual Fund

• Joint venture between the DSP Group and BlackRock

• The DSP Group oldest financial services firms in India.

• BlackRock is the largest listed asset management company in the world

Equity funds

Hybrid

Fixed income schemes

Fund of Fund Schemes

Minimum Investment• Regular Plan 5,000• Institutional 1 Cr.• SIP 500 (min 12 installments)Minimum Additional Purchase 1000

Pricing

SWOT Analysis

Strength :• Joint venture of DSP and BlackRock• DSP BlackRock’s marketing strategy has

proved to be effective.• The online presence of DSP BlackRock

Weakness :• A limited customer base is a major weakness

for DSP BlackRockOpportunity :• Change in customer life style• Expanding their customer baseThreat :• Tough competition in the market

Promotions• UBI distributes DSP Black Rock mutual funds• DSP Black Rock quiz index• My Target Value Savings Account• Mutual Fund Investment Awareness Session– IGBS Campus

•DSP Black Rock’s creative business goes to Lowe Lintas and Taproot India

•Ad spends for the brand are estimated at Rs 12-15 crore annually

•Good mix of atl and btl

Advertisements

Advertisement

• Wealthy Call Number DSP Black Rock Mutual Fund

• DSP Black Rock: Growing page numbers

Reference• http://www.dspblackrock.com/• http://www.indiragbs.edu.in/Mutual_Fund.html• http://www.adgully.com/advertising/dsp-blackrock%E2%80

%99s-creative-business-goes-to-lowe-lintas-and-taproot-india.html

• http://www.linkedin.com/company/405075?trk=tyah• http://www.network2media.com/index.php?option=com_c

ontent&view=article&id=4025:milestone-brandcom-builds-pan-india-ooh-presence-for-dsp-blackrock-opportunities-fund&catid=5:news&Itemid=3

• http://www.campaignindia.in/Article/229259,dsp-blackrock-mutual-fund-splits-creative-between-lowe-and-taproot-ind.aspx

• http://www.indiablooms.com/BusinessDetailsPage/2012/businessDetails210212i.php

• http://goodfundsadvisor.blogspot.in/2010_03_01_archive.html

• http://www.indiablooms.com/BusinessDetailsPage/2012/businessDetails210212i.php

• http://www.facebook.com/DSPBlackRockMutualFund