marketing project parul university pgdm

PROJECT

ON

MARKETING MANAGEMENT

Parul university

Sr No.

Name of the Industry

1 Cosmetic Industry

2 Biscuit Industry

3 Beverage Industry

4 Tourism Industry

5 FMCG

CONTENT

COSMETIC INDUSTRY

Cosmetics are considered to be any type of products or mixtures used to complement or enhance the beauty or looks of a person. This can include makeup, perfume, lotion, and nail polish etc..

LAKME ABSOLUTE LIPSITC

BRAND AMBASSADOR-

Shraddha Kapoor

Tag line :-”Make that doesn’t look made up”

Lakme Eyeconic Kajal

Brand Ambassador-Kareena Kapoor

Tag Line : - “10 Hr No Smudge”

Lakme compact Face Powder

Brand Ambassador-

Shraddha Kapoor

Tag line -: ”High performance long wear make-up”

Brand Ambassador-

Aishwarya Rai Bacchan

Tag line -: “Five Problem one Solution, because you, worth it”

NEUTROGENA FINE FAIRNESS CREAM

Brand Ambassador-

Deepika Gautam

Tag line-: “150% superior sun protection”

Brand Ambassador-

Yami Gautam

Tag line-: “Double action nikhar”

BRAND AMBASSADOR-

Anushka Sharma

Tag line-: “Whitening cell repair lotion”

Brand ambassador-

Kalki kocchi

Tag line-: “Your best Beautiful”

BRAND AMBASSADOR-

Isha Gupta

Tag line-: “mudge free totally”

BRAND AMBASSADOR-

Alia Bhatt

Tag line-:”Take Care”

BRAND AMBASSADOR-

Iliana D’ruze

Tag line-: “Lakho naye safed cells umar bhar”

BISCUIT INDUSTRY

India Biscuits Industry seems to be the largest among all the food industries and has a turn over of around Rs.3000 crores. Indian subcontinent is known to be the second largest manufacturer of biscuits.

Brand Ambassador-

Amitabh Bacchan

Tag line-: “G mane Genius”

BRAND AMBASSADOR-

Mandira Bedi

Tag line-: “Tea time me jaan daal de”

BRAND AMBASSADOR

Hritik Roshan

Tag line-: “Tasty itna ki dil ajaye”

BRAND AMBASSADOR-

Hritik Roshan

Tag line-: “There’s secret behind every Millano”

OREO BISCUIT

BRAND AMBASSADOR-

Ranbir Kapoor

Tag line-: “Only Oreo”

BRAND AMBASSADOR-

Boman Irani

Tag line-: “Mithas Mazedar Namkin Lazaddar”

TIGER BISCUIT

BRAND AMBASSADOR-

Salman Khan

Tag line-: “Roz Badho”

Tag line-: “Life namkeen banade”

BRAND AMBASSADOR-Amir Khan

BEVERAGE INDUSTRY

The beverage industry in India constitutes of around USD 230 million among the USD 65 billion food processing industry. The major sectors in beverage industry in India are tea and coffee which are not only sold heavily in the domestic market but are also exported to a range of leading overseas markets -

Brand Ambassador-

Pulkit Samrat

Tag line-: “ Clear hai”

Brand Ambassador-

Kareena Kapoor

Tag line-: “Pyaas badhao”

Brand Ambassador-

Katrina Kaif

Tag line-: “Iske samne sab feeka padh jaye”

Brand Ambassador-

Sharukh Khan_

Tag line-: “Fresh ‘n’ Juicy”

Brand Ambassador

-Jenelia D'Souza Deshmukh

Tag line-: “More Fanta less serious”

MIRINDA

Brand Ambassador-

Asin

Tag line-: “Pagal panti bhi zaroori hai”

Brand Ambassador-

Akshay Kumar

Tag line-: “Taste the thunder”

Brand Ambassador-

Hritik Roshan

Tag line-: “Dar ke aage jeet hai”

Brand Ambassador-

M S Dhoni

Tag line-: “Yeh hai youngistan meri jaan”

Tag line : “Vibrant Gujarat where life is celebration, khusbhoo gujarat ki”

Brand ambassador: Amitab bachchan

STATE : GUJARAT

Tag line : “The essence of incredible india, The kohinoor of India”

Brand ambassador : Saina Nehwal

STATE : ANDHRA PRADESH

Tag line : “Full of surprises”

Brand ambassador : Aamir khan

STATE : CHHATISGARH

Tag line : “A perfect holiday destination, 365 days on a holiday”

Brand ambassador : Prachi desai

STATE : GOA

Tag line : “ Unforgettable himachal”

Brand ambassador: Preity zinta

STATE :HIMACHAL PRADESH

Tag line : “Amazing heritage, grand experience”

Brand ambassador : Kuldeep yadav

STATE: UTAR PRADESH

Tag line : “Simply heaven”

Brand ambassador : Hema malini

State : UTTRAKHAND

Tag line : “A pioneer in highway tourism”

Brand ambassador : Yogeshwar Dutt

STATE : HARYANA

Tag line : “The heart of incredible india”

Brand ambassador : Madhuri Dixit

STATE : MADHYA PRADESH

Tag line : “Unlimited”

Brand ambassador :

Hrithik Roshan

STATE : MAHARASHTRA

Tag line : “The incredible state of India”

Brand ambassador : Apurvi Chandela

STATE : RAJSTHAN

FAST MOVING CONSUMER GOODS

The FMCG (Fast Moving Consumer Goods) Industry comprises of goods which are mass use goods directly consumable, packaged

Brand Ambassador-Shilpa Shetty

Tag line-: “You try, You Decide”

Brand Ambassador-

John Abrahim

Tag line-: “TAKE CARE”

Brand Ambassador-

Yuvraj singh

Tag line -: “For the big Ideas in you”

BRAND AMBASSADOR-

Amitabh Bacchan

Tag line-: “Taste Bhi, Health Bhi” 

BRAND AMBASSADOR-

Saif Ali Khan

Tag line-: “COOL DRINK TO HANG AROUND”

Brand Ambassador- Akshay Kumar

Tag line-: “Give me Red”

BRAND AMBASSADOR-

Kareena Kapoor Khan

Tag line-: “KYA AAPKE TOOTHPASTE MEIN NAMAK HAIN?”

BRAND AMBASSADOR-

Sanjeev Kapoor

Tag line-:SATIATE YOUR SWEET TOOTH WITHOUT COMPROMISES.

BRAND AMBASSADOR-

Shahid Kapoor

Tag line-: “KEEPING SKIN AMAZING”

Brand Ambassador-

Deepika Padukone

Tag line-: “It all starts with a Nescafé”

BRAND AMBASSADOR-

Priyanka Chopra

Tag line-: “Hair that shine with health”

BRAND AMBASSADOR-

Nargir Fakri

Tag line-: “Himalaya sabse pahele”

THANK YOU