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MARKETING – PR UPDATE

September 2019

Campaign Strategy • Our Autumn media campaign

• Create stand-out in national press for our destination

• Lay claim to being the “Leaf Peeping Capital of the UK”

• Create quality ‘assets’ for social sharing and media stories

Campaign Execution • Appoint a ‘Leaf Peeping’ expert

• Our Chief Leaf Peeper, Paul Rutter – tree and woodland advisor, with 45 years experience

• Campaign Logo• Create our Leaf Peeping Drive Guide• Identify 10 Hot Spots!• 3 Leaf Peeping Walks by Paul Rutter• Dedicated landing website page• Press Release• Media & Influencer Visits -

• Luke Stackpole (photographer)

• Social Posts & Paid Advertising http://www.wyedeantourism.co.uk/leafpeeperswelcome

Great Media Coverage and Pick Up So Far!

• The Telegraph – 7th September

• The Times – 8th September

• The Independent – 14th September

• Forbes online – 18th September

• The Guardian – 25th September

Summer Campaign - #MyForestofTeen

• Online Guide with…• Awesome InstaSpots• Get Active Suggestions• Craft Activities• Places to Stay• Places to Eat

• Media & Influencer Visits• BBC Radio Gloucestershire

Breakfast Show features• Heart Radio Interview

http://www.wyedeantourism.co.uk/Forest_of_Teen

Press Office – Releases Summer/Autumn 2019

• Forest of Teen – good pick up which initiated local radio interviews and several specific features being

planned with media wanting to visit with teens.

• Summer Events – to local, regional, and national media – great pick up in national and local media.

• Autumn Events & Activities

• Leaf Peeping Campaign

https://wyedeantourism.biz/category/press-release/

Some of the Media Visits & Coverage…

• The Times – Jo O’Connor (10Aug)• The Observer – Kate Edgeley (15Sep)• Fabulous magazine (The Sun on Sun

magazine) - Kirsty Spence (18Aug)• Wales On Sunday (18Aug)• Influencer - Sophia Hall, Sophia

Isobel (03Aug)• Daisy Murray, Elle Online

(9-11 Aug)

WVFDT Media Coverage Achieved To Date…

01 January to 25th September 2019

What’s Coming Up - What We Need from You!

• Half Term Events & Activities• Halloween• Christmas Events• What’s New for 2020

• Experiences?• Activities?• Accommodation?• Food & Drink?

• Gilpin Anniversary (2020)

Make sure you send your info to: fiona@traveltonic.co.uk