marketing plan umuc amba 650

MARCOM MARCOM

Diahanna Garcia Diahanna Garcia Magnus FrazierMagnus FrazierKristen BryerKristen Bryer

Chi HonChi Hon

SITUATION SITUATION ANALYSISANALYSIS

What is Ginger. io ?What is Ginger. io ?

What is the Product ?

What is the Product ?

Situation AnalysisSituation Analysis

MARKET ANALYSISMARKET ANALYSIS

MARKET ANALYSISMARKET ANALYSIS

COMPETITIVE COMPETITIVE ANALYSIS ANALYSIS

INDIRECT COMPETITION INDIRECT COMPETITION

Personal Trainers

Medical Professionals

Elective Surgery/ Gastric Bypass or Balloon Procedures

Holistic Medicine designed for Obesity

Dietary Supplements and Prepackaged Meal Plans

MARCOMMARCOM

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STRATEGYSTRATEGY

MARKET OBJECTIVE MARKET OBJECTIVE Own The Majority Of Market Share In 3 Own The Majority Of Market Share In 3

YearsYears

FINANCIAL OBJECTIVES FINANCIAL OBJECTIVES

POSITIONING STRATEGYPOSITIONING STRATEGY

ServiceService Customer

Product

PRODUCT STRATEGYPRODUCT STRATEGY

P PRICE STRATEGYPRICE STRATEGY

DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY

INTEGRATED MARKETING INTEGRATED MARKETING COMMUNICATIONS STRATEGYCOMMUNICATIONS STRATEGY

BRANDINGBRANDING

Experts in Weight Loss Applications

MARKETING RESEARCHMARKETING RESEARCH

Medical Professionals

Application Users

FINANCIAL ANALYSISFINANCIAL ANALYSIS

EXPENSE FORCASTEXPENSE FORCAST

IMPLEMENTATIONIMPLEMENTATION

QUESTIONS? QUESTIONS?