marketing jeopardy

$100$100

$400$400

$300$300

$200$200

$400$400

$200$200

$100$100$100$100

$400$400

$200$200 $200$200

$500$500$500$500

$300$300

$200$200

$500$500

$100$100

$300$300

$100$100

$300$300

$500$500

$300$300

$400$400 $400$400

$500$500

ProductProduct

PricePrice

PlacePlace

PromotionPromotion

Marketing MixedMarketing Mixed

ProductProduct PricePrice PlacePlace PromotionPromotion Marketing Marketing MixedMixed

$100 $100 $100 $100 $100

$300 $300 $300 $300 $300

$200 $200 $200 $200 $200

$400 $400 $400 $400 $400

$500 $500 $500 $500 $500

Product - $100Product - $100

• An introduction and invitation• A combination of consumer benefits (product and value)• A clear concise summary of your new product idea..

Product - $200Product - $200

The name for all of the symbolic ways to create a brand image

Product - $300Product - $300

The number of products a The number of products a company sells and the types company sells and the types

of each of those productsof each of those products

Product - $400Product - $400

• Environmentally sensitive• Biodegradable and recyclable

Product - $500Product - $500

This part of the product tells you how to store it safely, how to use it and provides information about ingredients, nutrition, and other facts

Price - $100Price - $100

$9.99 vs. $10$9.99 vs. $10

Price - $200Price - $200

This Law Indicates that as This Law Indicates that as prices fall, sales increase.prices fall, sales increase.

Price - $300Price - $300

The amount of money that Best Buy adds to the original cost of the

DVD in order to cover expenses and make a profit

Price - $400Price - $400

Costs that change from one Costs that change from one month to the nextmonth to the next

Price - $500Price - $500

Fixed Costs/Contribution Fixed Costs/Contribution MarginMargin

Place - $100Place - $100

The path a product takes from its producer

(manufacturer) to the final user (consumer)

Place- $200Place- $200

Wholesaler, distributor, Wholesaler, distributor, retailers, and importersretailers, and importers

Place - $300Place - $300

Indirect channels that don’t involve a traditional retailer, such as Vending Machines

Place - $400Place - $400

A limited number of outlets in a geographic area are used to sell

the product

Place - $500Place - $500

Cost of inventory sold in 12 monthsAverage Inventory Investment for

12 months

Promotion - $100Promotion - $100

Mix various communication activities together and serve to

potential customers until desired outcome is achieved.

Promotion - $200Promotion - $200

This type of Promotion does This type of Promotion does not cost the company any not cost the company any money and it can either be money and it can either be

good or bad.good or bad.

Promotion - $300Promotion - $300

This type of promotion offers consumers increased quantity for the same price

of a smaller package.

Promotion - $400Promotion - $400

Tries to influence general opinion and create a favourable public

image for;People (or a person)

OrganizationsA company

The company’s products or services

Promotion - $500Promotion - $500

Also called unconventional advertising, stealth

marketing, nontraditional marketing, and is a sister to

viral marketing.

Marketing Mixed - $100Marketing Mixed - $100

This is usually a jingle or This is usually a jingle or phrase that allow phrase that allow

consumers to identify the consumers to identify the companycompany

Marketing Mixed - $200Marketing Mixed - $200

This is a key component to This is a key component to successful marketing, which successful marketing, which allows marketers to find out allows marketers to find out more about their consumer.more about their consumer.

Marketing Mixed - $300Marketing Mixed - $300

This tool allows marketers This tool allows marketers to determine if their product to determine if their product

or service is still popular or service is still popular with the market.with the market.

Marketing Mixed - $400Marketing Mixed - $400

The trend of Netflix and The trend of Netflix and consumers cancelling their consumers cancelling their cable, marketers are using cable, marketers are using

this method to promote this method to promote their productstheir products

Marketing Mixed - $500Marketing Mixed - $500

When a low price is advertised to attract a customer but then the

customer is encouraged to purchase a higher priced item in

the store.

Product- $100Product- $100

WHAT IS WHAT IS THE ROLE OF THE THE ROLE OF THE

PRODUCT CONCEPT?PRODUCT CONCEPT?

Product - $200Product - $200

What is a Logo?What is a Logo?

Product - $300Product - $300

What is a products width What is a products width and depth?and depth?

Product - $400Product - $400

WHAT IS PACKAGING?WHAT IS PACKAGING?

Product - $500Product - $500

WHAT IS A PRODUCT WHAT IS A PRODUCT LABEL?LABEL?

Price - $100Price - $100

WHAT IS Psychological WHAT IS Psychological pricing?pricing?

Price - $200Price - $200

WHAT IS THE LAW OF WHAT IS THE LAW OF DEMAND?DEMAND?

Price - $300Price - $300

WHAT IS MARK-UP?WHAT IS MARK-UP?

Price - $400Price - $400

WHAT IS A VARIABLE COST?WHAT IS A VARIABLE COST?

Price - $500Price - $500

WHAT IS THE CALCULATION WHAT IS THE CALCULATION OF THE BREAKEVEN POINT?OF THE BREAKEVEN POINT?

Place - $100Place - $100

WHAT IS A CHANNEL OF WHAT IS A CHANNEL OF DISTRIBUTION?DISTRIBUTION?

Place - $200Place - $200

WHAT ARE WHAT ARE INTERMEDIARIES?INTERMEDIARIES?

Place - $300Place - $300

WHAT IS A SPECIALTY WHAT IS A SPECIALTY CHANNEL?CHANNEL?

Place - $400Place - $400

WHAT IS A SELECTIVE CHANNEL OF

DISTRIBUTION?

Place - $500Place - $500

WHAT IS THE AVERAGE WHAT IS THE AVERAGE INVENTORY CALCULATION?INVENTORY CALCULATION?

Promotion - $100Promotion - $100

WHAT IS THE PROMOTIONAL WHAT IS THE PROMOTIONAL MIX?MIX?

Promotion - $200Promotion - $200

WHAT IS PUBLICITY?WHAT IS PUBLICITY?

Promotion - $300Promotion - $300

WHAT IS A BONUS WHAT IS A BONUS PACKAGE?PACKAGE?

Promotion - $400Promotion - $400

WHAT IS PUBLIC RELATIONS WHAT IS PUBLIC RELATIONS (PR)?(PR)?

Promotion - $500Promotion - $500

WHAT IS GUERILLA WHAT IS GUERILLA MARKETING?MARKETING?

Marketing Mixed - $100Marketing Mixed - $100

WHAT IS A SLOGAN?WHAT IS A SLOGAN?

Marketing Mixed - $200Marketing Mixed - $200

WHAT IS MARKETING WHAT IS MARKETING RESEARCH?RESEARCH?

Marketing Mixed - $300Marketing Mixed - $300

WHAT IS THE PRODUCT LIFE WHAT IS THE PRODUCT LIFE CYCLE?CYCLE?

Marketing Mixed - $400Marketing Mixed - $400

WHAT IS PRODUCT WHAT IS PRODUCT PLACEMENT?PLACEMENT?

Marketing Mixed - $500Marketing Mixed - $500

WHAT IS THE ILLEGAL WHAT IS THE ILLEGAL PRACTICE OF BAIT AND PRACTICE OF BAIT AND

SWITCH?SWITCH?

Trends in Trends in MarketingMarketing

FINAL CATEGORYFINAL CATEGORY

This trend allows marketers This trend allows marketers to send information directly to send information directly to a consumer’s phone or to a consumer’s phone or

device.device.

WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?

FINAL CATEGORYFINAL CATEGORY

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