marketing: how to win over the c-suite

Presented by

James Thomas, CMO

CEO CRO

CIO CFO CMO

The C-suite.

What Your CIO Cares About

• Integration with existing systems

• Security and privacy protection

• Delivered in the cloud

1/5: Connect all your systems, securely, in the cloud

1/5: Connect all your systems, securely, in the cloud

What Your CRO/VP Sales Cares About

• Marketing’s impact to current revenue

• Understanding future revenues

• Marketing results, targets, and forecasts

2/5: Show How Marketing is Driving Revenue

2/5: CRO - Show How Marketing is Driving Revenue

What Your CFO Cares About

• Making marketing self-sufficient

• Alignment to corporate budgeting

• Understanding marketing’s impact to forecast

3/5: Give Insight Investment Plans and Forecasts

3/5: CFO - Give Insight Investment Plans and Forecasts

What the CEOCares About• Marketing alignment

and measurement to corporate objectives

• Marketing’s contribution to revenue

• Understanding marketing efficiency

4/5: Give Full Visibility and Ensure Alignment

4/5: CEO – Give Full Visibility and Ensure Alignment

What The CMO Cares About

• Visibility into marketing performance

• Fingertips on the budget, always

• Marketing impact on revenue

5/5: Plan and budget strategically and predict revenue performance

5/5: CMO – Plan and budget strategically and

predict revenue performance

5/5: CMO – Plan and budget strategically and

predict revenue performance

Marketing organizations using Allocadia for revenue performance

5. CMO

Plan and budget strategically and predict revenue performance

5 Ways Marketing can win over the C-Suite.

4. CEO Give Full Visibility and Ensure Alignment

1. CIOConnect all your

systems,

securely, in the

cloud

2. CROShow How Marketing is Driving Revenue

3. CFOGive Insight

Investment Plans and

Forecasts

Get in touch.

Learn how you can win over the C-suite using Allocadia.

Get a personalized demo for your marketing team (hello@allocadia.com)