marketing for literacy

Marketing of Literacy

• Members

• Puneet Singh

• Saurabh Bhandari

• Karan Naik

• Raj Kamble

• Prashant padghan

Latest statistics

Some statistics

• Target : Rural People

• Sources of Income : Government subsidy, Corporate Sponsorships, Donations etc.

• Drop out Rate : Almost 40 % in rural areas

• Teacher per student ratio : 1 : 60

• Literacy at 74% but dropout rate a worry : report

•

About Accura educare

• Education advertising firm & also provide funds.

• Motive : help government to develop awareness regarding

literacy plan.

• Area targeting: Rural India.

• Capital investment : acquire 3/4th of stake from government

& remaining through charity.

Literacy Training for Rural Women

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!!!!!!

ooooooo

Targeting festive season

Road shows , skits, Role plays in festivals

Activities

• Playing songs promoting Literacy at places such as Weekly Bazaar , huts,etc.

• Showing benefits of literacy by role plays at villages, towns, also at festivals , etc.

The gift of dreams

• Meetings with Gram panchayat, MLA and MP

• Interactions with Successful personalities such as doctors , engineers, IAS officers

Sample Bags

Paintings

• Painting on wall, Buses, local vehicles

Primary education(Ist to IVth)

Secondary higher education (Vth to Xth)

Higher education(Xith to Xiith)

Graduation

Gives extra allowances

Holiday package with family

if student winner from

their school than appreciate by giving prizes