marketing executives council october 4, 2006. © 2005 motor & equipment manufacturers...
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Marketing Executives Council
October 4, 2006
© 2005 Motor & Equipment Manufacturers Association
Agenda
10:00am Welcome and Introductions
10:15am AASA Strategic Overview (Handschuh)
10:30am Mission Statement / Purpose (Tarnacki)
11:00am Structure / Dues (Spera)
11:15am Supplier Image Enhancement (Tarnacki / All)
12:00pm Lunch/ Break
© 2005 Motor & Equipment Manufacturers Association
12:45pm Market Research Needs (Tarnacki / All) 1:15pm AAPEX (Tarnacki)
- Long-term strategy - Enhancing value for suppliers
- AAPEX- Chairmen’s reception/MEC recruitment
2:15pm Break
2:30pm Other Initiatives (Tarnacki)- Category Management- Analyst Report- Industry Terms- Car Care Guide
3:15 pm Prioritization for 2007 (Spera / All)- Large Conference 2007
© 2005 Motor & Equipment Manufacturers Association
AASA’s Mission
AASA serves as the voice of the automotive aftermarket suppliers
and is a recognized industry change agent, promotes a collaborative industry environment, provides a
forum to address issues and serves as a valued resource for members
© 2005 Motor & Equipment Manufacturers Association
2005 AASA Member Survey
Five most important AASA activities:
• Market research and industry analysis
• Voice to media for industry
• Forum for information exchange between suppliers
• Change agent for industry
• Networking opportunities
© 2005 Motor & Equipment Manufacturers Association
2005 AASA Member Survey
Top 10 member issues:
• Cost of raw materials
• Health care costs
• International competition
• Customer terms & conditions
• Supplier margin erosion
• Supply chain inefficiencies
• Pricing strategies
• Counterfeiting/Brand protection
• Manufacturer/Customer collaboration
• Environmental regulations
© 2005 Motor & Equipment Manufacturers Association
2007 AASA Strategic PlanKey Areas of Focus
• Government Affairs
• Image of AASA Member Manufacturers in the Automotive Aftermarket Industry
• Market Research and Industry Analysis
• Facilitate Industry Collaboration on Issues Important to AASA members
• Brand Protection and Intellectual Property Rights
• International Opportunities and Challenges for AASA Members
© 2005 Motor & Equipment Manufacturers Association
MEC Mission Statement
To advance the automotive aftermarket supplier industry
through collaborative marketing and communication solutions.
© 2005 Motor & Equipment Manufacturers Association
MEC Purpose
• Forum for aftermarket supplier marketing executives to collaborate in helping improve the state and image of the North American manufacturer base.
• The Council will serve a major role in helping AASA communicate to key audiences and develop communication strategies and action items.
© 2005 Motor & Equipment Manufacturers Association
How is the MEC Different?
• MEC was created strictly for aftermarket supplier marketing executives.
• MEC will focus on solving aftermarket supplier challenges and create opportunities to improve the image and strength of the North American aftermarket supplier.
© 2005 Motor & Equipment Manufacturers Association
MEC Structure and Dues
• Council is organized under AASA, the aftermarket market segment association of MEMA.
• An Advisory Committee was formed to help establish the Council’s mission, objectives and structure.
• MEC Chairman: Brian Tarnacki, Director, Brand Marketing, Federal-Mogul
• MEC Vice chairman: Brian Altenberger, Global Marketing Director, Delphi Product and Service Solutions
© 2005 Motor & Equipment Manufacturers Association
MEC Structure and Dues
Council Membership:
• Open to only AASA member companies
• Two council representatives per AASA member company
• Executive level membership
© 2005 Motor & Equipment Manufacturers Association
MEC Structure and Dues
Council Meetings:
• Four meetings per year (one per quarter)
• Three regular council meetings -working sessions
• One large annual conference Open to other member personnel and
industry executives
© 2005 Motor & Equipment Manufacturers Association
MEC Structure and Dues
• Annual dues set at $2,000 per member company (2 executives per company limit)
• Dues will cover costs for the following: Four meetings a year (3 regular meetings
and a 1 1/2 day conference) Council administration by AASA First year basic initiatives
(communication pieces, research, etc.)
© 2005 Motor & Equipment Manufacturers Association
Supplier Image Enhancement
• How we want to be perceived by...Wall Street (analyst report)Washington, D.C.Our customersConsumersOthers?
• Areas to address:Perceptions of the Aftermarket SupplierRecognizing competitive differencesFinding common groundMapping the futureOthers?
© 2005 Motor & Equipment Manufacturers Association
Market Research
Areas of exploration:
• Buying habits of installers
• GlobalizationSourcingEmerging markets
• Customer attitude survey
• Other?
© 2005 Motor & Equipment Manufacturers Association
AAPEX Show
Enhancing value for the supplier:
• What should be changed
• Timing of show
• Off-shore suppliers
© 2005 Motor & Equipment Manufacturers Association
AAPEX 2006
• MEC to sponsor joint Chairmen’s reception
• Monday, October 30, 20066:30p.m. - 8:00p.m.Venetian Hotel- Veronese Ballroom
© 2005 Motor & Equipment Manufacturers Association
AAPEX 2006
Recruitment of members for MEC:
• Monday booth visits
• Talking points for all current council members
• Meet with potential members Wednesday and Thursday
• Volunteers to help recruit
• Recruitment materials
© 2005 Motor & Equipment Manufacturers Association
AASA Events/Member Benefits at AAPEX
• AASA Business centerOpen Monday, 10/30 – Thurs., 11/2 during
show hours
• Chairmen’s reception Monday, 10/30 from 6:30pm-8pm
• AASA Executive BreakfastTuesday, 10/31from 7:00am-8:40am
• OAC International ReceptionTuesday, 10/31 from 6pm-8pm
© 2005 Motor & Equipment Manufacturers Association
Other Initiatives
• Category managementBenefits to the industrySupplier challengesData needs
• Industry terms
• Car Care GuideWhat it isOpportunities for manufacturers
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