marketing code disconnect july, 2013

The Marketing Code DisconnectSummer, 2013

@geoffliving - geofflivingston.com 2

By 2017 CMOs Spend More on IT than CIOs

Source: Gartner

@geoffliving - geofflivingston.com 3

Marketers Are Not Prepared

@geoffliving - geofflivingston.com 4

Digitization Creates Media Convergence

@geoffliving - geofflivingston.com 5

Big Data Forces Relevancy

@geoffliving - geofflivingston.com 6

Multiple Devices Force Experience Based Design

@geoffliving - geofflivingston.com 7

Facing Tech & Convergence Challenges Marketing Organizations

@geoffliving - geofflivingston.com 8

Change and Evolution

@geoffliving - geofflivingston.com 9

Marketers Must Embrace Tech, and Automation Software Must Evolve

@geoffliving - geofflivingston.com 10

Understand & Work w/ All Disciplines

@geoffliving - geofflivingston.com 11

Example: Starbucks

@geoffliving - geofflivingston.com 12

Example: Tough Mudder

@geoffliving - geofflivingston.com 13

Additional Issues: Content Overload

@geoffliving - geofflivingston.com 14

The Ever Continuing ROI Question

@geoffliving - geofflivingston.com 15

Still Lagging with Social Integration

@geoffliving - geofflivingston.com 16

How People Are Using Devices

@geoffliving - geofflivingston.com 17

The Contextual Rudder Remains…

@geoffliving - geofflivingston.com 18

Customers

@geoffliving - geofflivingston.com 19

The Customer Experience as Marketing

What’s Coming Next

@geoffliving - geofflivingston.com 21

Completely Wireless Untethered Customers

@geoffliving - geofflivingston.com 22Digital Ubiquity Creates Anytime Anywhere Expectations

@geoffliving - geofflivingston.com 23

The New Role of Location

@geoffliving - geofflivingston.com 24

Voice Input Will Replace Typing on Mobile Devices

@geoffliving - geofflivingston.com 25

Google Glass Project Leading Augmented Reality

@geoffliving - geofflivingston.com 26

@geoffliving - geofflivingston.com 27

The Public Nature of Information Will Be Even Faster

@geoffliving - geofflivingston.com 28

On Demand Customer Service?

@geoffliving - geofflivingston.com 29

How Algorithms and Big Data Apply

@geoffliving - geofflivingston.com 30

Response Based on Popularity

@geoffliving - geofflivingston.com 31

Scenario Building

• Big Data and automation can allow custom content and messaging can be delivered.

• Custom and live interaction with attendees, customers (think # economy)

• Unprecedented level of detail can be presented

@geoffliving - geofflivingston.com 32

How Tools HelpEducationSoftwre

@geoffliving - geofflivingston.com 33

Questions?