marketing cloud, salesforcesaturday

1

New Delhi Salesforce Developer User Group

2What is Salesforce Saturday?

• First started by Stephanie Herrera in Austin, Texas.• Every Saturday we will meet either online or offline to

discuss, learn about Salesforce, prepare for Salesforce Certifications.

• Helping each other learning new stuff.• Volunteer based program where anyone can share any

kind of expertise, they might have in Salesforce.

3Who the hell am I?Saransh Garg

• Marketing Automation Consultant• Experienced with Eloqua, Pardot, Salesforce

Marketing Cloud and Hubspot

• Blogging at www.bloggingsoul.com

• Find me on Twitter @SaranshGarg26

4

Salesforce Marketing Cloud

5What is Salesforce Marketing Cloud?

• Best 1-to-1 digital marketing tool• Get a 360° view of customer• Deliver right message to right audience through right

channel• Make the most of every customer interaction by creating

Personalized, cross-channel Customer Journeys• Get detailed Analysis and Reporting for Website, Emails

and other communications

6What is Salesforce Marketing Cloud?

• Best 1-to-1 digital marketing tool• Get a 360° view of customer• Deliver right message to right audience through right

channel• Make the most of every customer interaction by creating

Personalized, cross-channel Customer Journeys• Get detailed Analysis and Reporting for Website, Emails

and other communications

7Tools within Marketing Cloud

Email Studio

Social Studio

Web Studio

Journey Builder

8Email Studio

• Design Emails in a Drag-&-Drop editor.

• Create Template based as well as coded designs

• Manage Subscribers, their attributes and Data

Extensions

• Create and schedule reports for your marketing assets

9Email Studio

• More than 50% of emails are now opened on Mobile devices

• Statistics show that 97% of all email interactions happen on the device in which the email was first opened.

• The Rule: 20/40/80o Sender Detail: 20 Characterso Subject Line: 40 Characterso Intro-Text: 80 Characters

Why use Device Friendly Designs?

10Email Studio

• Improves Email Deliverability• Increases users’ engagement

and Conversions• Prevents Unsubscribes

Use Dynamic Content, Predictive content

11Email Studio

• Use Shared items for re-usable content: Helps in achieving effective designing standards

• Use Forward-to-friend to allow recipient to forward the email: Helps tracking forwards and hence can generate new leads.

• Create a Plain Text version of your email as well: Helps in email deliverability where HTML emails are blocked.

Emails designing Best Practices

12Subscriber Engagement Best Practices

• Deliver Relevant content, use Dynamic content• Email according to customer's Journey - Use Journey

Builder• If Online retailer – Can plan cart abandonment email

campaign• Re-engagement campaign• Opt-down options to weekly/monthly digest• Birthday Emails

13Social Studio

• Connects Marketing Service and Sales Teams with customers through the social channel

• Discover what customers/prospects are saying about our brand and competitorso Analyze the sentimentso Take immediate actions on conversations

• Analyze your best performing content and pass it to other teams

• Directly send prospects to Sales, support requests to Service clouds

Social Media Marketing with Marketing cloud

14Social Media Engagement

DosCreate awarenessBe as transparent as your business allowsDetermine your toneHelp your customers become experts in your field

Be proactive Respond to negative AND positive feedback

Treat each social network as its own entityAlways provide an option to shareSet up publishing and approval permissions and processes

Build for mobile

Don’ts Be mindful of oversharing Don’t always feel compelled to

jump in Don’t make it long

15Web Studio

• Single place to create & publish web & mobile content• Landing Pages• Facebook Tabs• MobilePush pages

Cloud Pages

16Web Studio

• Use Predictive Intelligence• Websites that use Predictive Intelligence show an increase in revenue by 10%

and a rise in click-through rates by 35%.

• For SFDC captures, use SF Web-to-Lead forms• Use Mobile friendly designs

Cloud Pages

17Web Studio

• Create Personalised URL for LP: Makes URL shorter and more readable.

• Use Expiration date for pages, especially forms: Disables the page, prevent skewing of tracking and analysis

• Avoid 404 errors:• Use SEO properties for pages• Test Microsites/Landing Pages on un-cookied browser

Landing Pages (Microsites)

18Journey Builder

• Plan, Personalize and Optimize customer journeys to reach every customer at the right moment on the right channel

• Plan every interaction in the entire customer lifecycle• Choose Audience for targeted campaign• Choose Channel from messages, emails and push notifications to

web & social advertising placements• Journeys based on Activities on Sales/Service Clouds like creating

task, converting lead, opening service cases• Select goals and follow the real-time progress

What are Journey Builder & Automation Studio?`

19Journey Builder

• Create shared Events instead of simple Event

• Use the two in parallel to achieve the best in 1-to-1 customer

engagements

Journey Builder & Automation Studio

20Integration with Salesforce

• Personalized Experiences with Dynamic content based on any attribute or activity• Create seamless journeys across departments and channels by listening changes in

sales and service clouds• Create task for the sales/service owner to alert them on a issue, to followup the

customer• Can send out bulk emails directly from sales/service clouds to a report or campaign• Track the entire campaign success across clouds• Enhance the contact profile by creating a full interaction history for every individual

including opens clicks and bounces

Journey Builder & Automation Studio

21Salesforce IntegrationNative Email Sending Experience

22Salesforce IntegrationView Email Analytics directly from Sales or Service

23Salesforce IntegrationCreate Journeys Across Marketing, Sales & Service

24Thank You

Thank you for attending the session.

25Follow New Delhi SFDC DUGTwitter@newdelhisfdcdug

Hashtag#newdelhisfdcdug

Meetup.comhttp://www.meetup.com/New-Delhi-Salesforce-Platform-Developer-User-Group

Success Communityhttp://sforce.co/1oc0lQA

26Reach out to me !!EmailSaranshgarg12b@gmail.com

Twitterhttp://twitter.com/SaranshGarg26

SkypeSaransh.garg26

LinkedInhttps://www.linkedin.com/in/gargsaransh

Facebook Pagehttps://www.facebook.com/saranshgarg26

Blogwww.bloggingsoul.com