marketing calendar overview and demo - brian glover

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Marketing Calendar Overview and Demo

Brian Glover

Senior Product Marketing Manager

December 17, 2014

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Marketo’s Engagement Marketing Platform

Engage people in a meaningful & personalized way across channels

• Marketing Automation

• Consumer Engagement

• Web / Mobile Personalization

Convert customers and drive repeat purchases

• Sales Insight

CUSTOMER

Plan & coordinate activities across teams

• Marketing calendar

Generate awareness and ensure potential customers can find you

• Web / Mobile Personalization

• SEO

• Social Marketing

Measure & maximize impact of investments across channels

• Revenue Cycle Analytics

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Calendar Best Practices

Good

Better

Best

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Challenge: Delivering Coordinated

Customer Experiences

Email PRSocial EMEA APACEvents Content

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Marketo Marketing Calendar:

Coordinate Teams and Wow Customers

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Marketo Marketing Calendar

Instantly View Campaigns

& Details

1

Direct Mail

Sponsored

Email

ContentTrack

Any

Activity

1 Create views

unique to

marketers

Marketing &

Stakeholders

2

Build & modify

campaigns3

1 Unified 2 Specialized 3 Actionable

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Challenge

• No global view of when emails are going out

• Overlapping communications degrade results

• Sales and exec leadership misalignment

Solution – Marketing Calendar

• Custom views for team members, sales and executive leadership

Benefits

• Visibility to coordinate teams and manage workloads

• Better alignment with sales

• Proactive reporting to exec leadership

Melissa Davies,

Marketing Operations

Intelligent search provider for

Internet retailers

“The ability to streamline

the sharing of information

is invaluable!”

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Demo

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Thank You

Brian Glover

Sr. Product Marketing Manager

bglover@marketo.com

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

UnifiedSee everything in one calendar

“Marketo’s Marketing Calendar gives everyone on the team the visibility they need

to plan coordinated campaigns from the start.”

-Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

SpecializedViews built for marketers

“Marketing Calendar lets me proactively share marketing plans by tailoring

the views for peers, sales and executive leadership.”

-Melissa Davies, global marketing operations at SLI Systems

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

ActionableBuild and modify campaigns directly in Calendar

“With Marketing Calendar, we can avoid scheduling conflicts and create a well-

orchestrated experience for our customers”

-Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education