marketing automation ground zero - building email lists with lead magnets

Marketing Automation Ground Zero:

Building Email Lists with Lead Magnets

• Webinar duration: 55 min. + Q&A• Webinar recording will be sent to you via

email• Message us any time via chat

Quick information about the webinar

@feldmancreative@GetResponse#GRAutomationHub

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THE LEAD MACHINE PLAN• The problem we’re trying to solve

and why lead magnets are a solution

• Techniques to plan lead magnets with pulling power

• 5 principles for creating a great lead magnet

• Different types of lead magnets

• 17 ways to promote your lead magnet

• How I can help you with your lead magnet(s)

• Questions

What do MOST PEOPLE

do at your website?

Do they

BUY STUFF?

They tend to

LEAVE

And they seldom

COMEBACK

Who are

YOU?

How can we

HELP?

You help yourself when youhelp your prospects

solve a problem

Offer a

LEAD MAGNET

This is not a LEAD MAGNET

This is a LEAD MAGNET

PULLINGPOWER?

How do you know what will have

KEYWORD RESEARCH

SOCIAL SHARES

ANALYTICS

ASK

BOOKS & COURSESThe contents of

REVIEWS

Principles for CREATING

a lead magnet

BeSPECIFIC1

2345

BeSPECIFIC

Deliver a desiredRESULT

12345

BeSPECIFIC

Deliver a desiredRESULT

Provide instantGRATIFICATION

12345

BeSPECIFIC

Deliver a desiredRESULT

Provide instantGRATIFICATION

Be the AUTHORITY

12345

BeSPECIFIC

Deliver a desiredRESULT

Provide instantGRATIFICATION

Be the AUTHORITY

Make it worthMONEY

12345

Types of

HIGHCONVERTING

lead magnets

eBooks

Videos

Research reports

Tips

Checklists

Templates

Assessments

Tools

Mini-courses

Webinars

Memberships

Contests

Product-based offers

Email

Want more ideas?I have a freebie for you

Stick around

Ways to

PROMOTE YOUR LEAD MAGNETS

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON YOUR WEBSITE

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON YOUR WEBSITE

homepage

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON YOUR WEBSITE

homepage

resourcepage

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON YOUR WEBSITE

resourcepage

blog

homepage

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON CONTENT HUBS

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON CONTENT HUBS

Slideshare

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON CONTENT HUBS

Slideshare

YouTube

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON CONTENT HUBS

Slideshare

YouTubeContenthubs

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updates

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updateshashtag

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updateshashtag

ads

4Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updateshashtag

ads

Pinterest

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updateshashtag

ads

LinkedIn profile

Pinterest

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

updateshashtag

ads

LinkedIn profile

Pinterest

Livestreams

45

Ways to

PROMOTE YOUR LEAD MAGNETS

ON SOCIAL MEDIA

cover photo

updateshashtag

ads

LinkedIn profile

Pinterest

Livestreams

45

Ways to

PROMOTE YOUR LEAD MAGNETS

IN OTHER PLACES

45

Ways to

PROMOTE YOUR LEAD MAGNETS

IN OTHER PLACES

email

Ways to

PROMOTE YOUR LEAD MAGNETS

IN OTHER PLACES

email

webinars

Ways to

PROMOTE YOUR LEAD MAGNETS

IN OTHER PLACES

email

webinars

tradeshows

45

Ways to

PROMOTE YOUR LEAD MAGNETS

IN OTHER PLACES

email

webinars

tradeshows

speaking engagements

EXAMPLESLEAD MAGNETS BY FELDMAN CREATIVE

PACKAGINGLEAD MAGNETS

CONTENT UPGRADEEXAMPLE

EFFECTIVE IDEAS FOR GROWING YOUR EMAIL LIST

Get more tips on creating lead magnets here.

21. Audio book/chapter

22. Template

23. Swipe file

24. Slide presentation

25. PDF of article/post

26. Spreadsheet

27. Transcript

28. Book preview/chapter

29. Workbook/worksheet

30. Calendar

1. eBook

2. Assessment

3. Case study

4. Cheat sheet

5. Checklist

6. Course

7. Guide

8. Infographic

9. Tool

10. Webinar

11. Video

12. Research report

13. Resource list

14. Survey

15. Quiz

16. Calculator

17. Mind map

18. Process flow diagram

19. Script

20. Event recording

31. Members-only resource

32. White paper

33. Software

34. App

35. Newsletter subscription

36. Library

37. “Recipes”

38. Event ticket

39. Certification program

40. Sample

41. Catalog

42. Discount/coupon

43. Swag/branded gift

44. Comparison chart

45. Software demo

46. Free trial

47. Free quote

48. Loyalty programs

49. Needs analysis call

50. Coaching session

http://feldmancreative.com/50LMs

Using Lead Magnetsin Marketing Automation Workflows

12

3

ConditionsActions

Filters

feldmancreative.com/leadme

THANK YOU