mark avnet © 2009 all rights reserved msavnet@vcu.edu masc 638 – digital engagement module 2 -...

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

MASC 638 – Digital EngagementModule 2 - Integrated, viral, arg, etc.

Mark Avnet

email: msavnet@vcu.eduoffice: 804-827-8879cell: 860-985-1626www.fastarc.com

QuickTime™ and a decompressor

are needed to see this picture.

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Agenda

• Dave Gibson, Michael Carpenter - Martin

• Your presentations

• Some examples

• Assignment

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Some examples

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Blogging: Crest, Weekly Clean

http://adage.com/article?article_id=130476

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Kashi

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Uniqlo: Uniqlock

tp://creativity-online.com/work/view?seed=e44a03bd&category=34

• Online uniqlock app http://www.uniqlo.jp/uniqlock/

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Get The Glass

Got milk? click

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Dove Campaign for Real Beauty

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

HBO Voyeur

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Art of the Heist

article

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

The Dark Knight

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Assignment

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

DUE IN TWO WEEKS:

• Your group is going to create a proposal for a long-term integrated campaign. See handout and/or this link from the Dig Engagement class site

Mark Avnet

© 2009 all rights reservedmsavnet@vcu.edu

Joe Cianciotto

Executive Creative Director, Amplify

Chief Community Officer