marisa mendez-brady's presenting information slide deck
Post on 12-May-2015
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Presentation for a class at the School of Information at the University of Texas at Austin.
TRANSCRIPT
Johnson’s Backyard Garden: JBG Organic
Analysis of sales figure provides a
method for evaluating the
effectiveness of marketing efforts.
“Every winter , we see a large
dip in sales.”
- Brent Johnson
How do we communicate the bounty of our winter crops more effectively?
Sell the story of the Johnson
Family for more effective
marketing
Is having a good product, and a good story, enough?
To promote winter sales, increased outreach and exposure is necessary.
Sell the story of ‘The Johnson Family’ and embody the brand at every famer’s market.
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