marbral advisory digital survey results 2016
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10 Interesting Stats About Digital Readiness
Digital Survey Responses – August 2016
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How do you remain informed of digital trends
within your market?
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What are the greatest digital threats and opportunities facing your market today?
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Digital Strategy – Do you have one and is it
effective?
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Nearly ¾ claim to have a digital
strategy
¼ believe it is not very effective
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DIGITAL CULTURE | LEADERSHIP |
MINDSET
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Nearly ¾ claim their organisation has a digital culture
Digital Culture
Considers how digital can be embedded in its business models, its customer journeys and even its
processes and agility
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Over ½ believe their organisation is led by a digital leader
Digital Leader
Someone who is digitally fluent; able to integrate digital thinking into everyday management,
encourage collaboration at all levels and incentivise employees to develop digital
competencies
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Digital leaders can be found throughout the organisation, rather than just at the head
Where can digital leaders be found?
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DIGITAL IMPLEMENTATION
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More than ½ either have no plan, or do
not know if there is a plan to develop digital
skills within their organisation
Digital Skills Development
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Almost ¾ claimed they did not know if
performance was linked to the
development of digital skills, or
believed that it was not a factor in
performance reviews
Digital Skills and Performance
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Contact UsT: +44 1534 744 303E: hello@marbraladvisory.comW: www.marbraladvisory.com
Would you like to submit your entry to the digital change survey?Visit: https://www.surveymonkey.com/r/MarbraldigitalchangeSS
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