manuel becvar lauching a 40$ kitchen product on amazon
Post on 15-Apr-2017
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CASE STUDY - LAUNCHING A 40$ KITCHEN
PRODUCT ON AMAZON - EVERY STEP I TOOK
WELCOME TO THE GLOBALSOURCES WORKSHOP
Content presented during the Smart China Sourcing Summit Apr 17-19, 2016. Organized by
MY NAME IS MANUEL BECVAR,
BORN AUSTRIAN, LIVING AND
WORKING IN HK FOR THE LAST 11
YEARS.
WHO AM I?
STARTED MY OWN COMPANY IN
2014 (MANDARIN-GEAR)
I CURRENTLY HAVE 250 STUDENTS
TAKING MY COURSE
(IMPORTDOJO) AND SELLING
PRODUCTS ON AMAZON IN THE
EXCESS OF 1 MILLION USD.
A CASE STUDY
IMPORTING FROM CHINA AND SELLING ON AMAZON FBA
FRENCH COFFEE PRESS IN COPPER
MATERIAL
-RUST FREE
-HEAT RESISTANT GLASS
-BPA FREE /FDA APPROVAL
PRODUCT:
I SAW IT AT AN EXHIBITION
MANY OF YOU HAVEN’T BEEN TO THE SHOWS
OR CHINA SO FAR OR THIS IS YOUR FIRST TIME
BEING HERE.
I REALISE IT MAY BE DIFFICULT IF YOU ARE
STARTING OUT AND CAN ONLY SOURCE ONLINE
BUT BEING AT THE SHOWS IS DEFINITELY THE
BEST WAY TO FIND NEW PRODUCTS AND MEET
SUPPLIERS IN PERSON.
HOWEVER YOU CAN ALSO FIND THIS PRODUCT
ONLINE AND TODAY I AM GOING TO SHOW YOU
HOW YOU CAN SAFELY IMPORT A PRODUCT
EVEN WHEN SITTING IN THE COMFORTS OF
YOUR HOME.
OUTLINED PROCESS FOR THIS CASE STUDY -
CREATE A TO DO LIST
1. Research Amazon & Research numbers with Jungle Scout 2. Take reviews and accessories into consideration 3. Research regulations and certificates 4. Shopping List 5. Preparing the inquiry 6. Online Sourcing - GlobalSources 7. Price comparisons 8. Supplier background check 9. Margin Calculation 10. Maximise profits by larger qty and decide on MOQ 11. Setting up Seller Central
OUTLINED PROCESS FOR THIS CASE STUDY
12. Sample 13. Amazon Listing 14. Check for CBM, KG, carton measurements 15. Check logistics with forwarders 16. Request PI with all details 17. Place Order, negotiate & sample refund (if applicable) 18. Ask for factory address, product details and high-end photos for listing 19. Finalize Amazon listing/keywords 20. Insert Card 21. Packaging & photos if necessary 22. Add product on your website (add Amazon affiliate link)
OUTLINED PROCESS FOR THIS CASE STUDY
23. Inspection booking 24. Book shipment 25. Prepare launch (contact bloggers, instagram people, email list, FB page) 26. Finalise product on your website/social media27. Inspection 28. Inspection 29. Shipment 30. Update Seller Central products shipped 31. Arrival and launch (promotion with bloggers, email list, instagram etc.) 32. Reviews (use friends, Reviewkick & Spike-listing) 33. Wait for social proof 34. Activate PPC
Globalsources
STEP 6
http://importdojo.com/global-sources-the-oldest-and-most-professional-supplier-directory-in-china/
Ask for factory details, product details & High-resolution photos
STEP 18
1. Factory details for Seller Central 2. Measurements, packaging details 3. Produce descriptions & attributes (listing) 4. High resolution photos
RESULTS AS OF 15TH OF APRIL (6 DAYS IN)
• Currently page 2 for the main keyword • 1/3 of the product costs recouped • Ranked as # 7 in French Presses • ~ 15 pieces per day
IMPORTDOJO MASTERCLASS OFFER
SPECIAL OFFER
1. Over 100 video tutorials 2. 5 modules (incl. new case study) 3. Facebook community 4. 2 hours one on one consultation 5. Bi-weekly Google hangouts 6. Templates, contracts and more
IMPORTDOJO MASTERCLASS
SPECIAL OFFER
Act now and get a 50% discount
497$ instead of 997$
Offer only valid for 48 hours
http://importdojo.com/importdojo-masterclass/
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