manipulation 101 - big tobacco exposed

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Tobacco IndustryVideo

The Tobacco Industry- Tobacco is the only product that

when used as intended will kill you.- The tobacco industry has spent

billions of dollars and years in research to addict a new generation of smokers.

- The tobacco industry says they’re

changing, but are they really?

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Drugs AIDSMurderSuicide

Car Accidents

Alcohol

Tobacco Use

Nationwide Stats

• 440,000 people die per year from tobaccoThree 747’s crashing every day• Titanic sinking every day• Entire city of

• Portland, Oregon• Minneapolis, Minnesota• Kansas City, Missouri

• 5,600 People die in MN every year

Worldwide Stats

• 5 million people die each year from smoking

• Population of MN - 5,019,720

Evil EmpireGlobal Killer

Video

What makes them so deadly?

• 4,000 chemicals - 50 carcinogens• Arsenic, Ammonia, Carbon Monoxide,

Formaldehyde, urea (Show pics of these things)• "Would disclosure of urea as a tobacco additive

have a negative effect on consumer perception given that it is a constituent of urine?” - 1993 British American Tobacco Memo

Menthols?

• Heavily marketed to African Americans.

• Intended to make the first cigarette less unpleasant.

Menthols Contd

• “Menthol cigarettes are associated with higher carbon monoxide concentrations than non-mentholated cigarettes.” (Journal of Chest Physicians)

• “Smokers of menthol cigarettes have three times the exposure to cancer-inducing agents as those who smoke non-menthol cigarettes.” (American Health Foundation)

American Spirits Safe? No.

• “….the smoke from the Pure, Gold and Natural American Spirit cigarettes, like the smoke from all cigarettes, contains numerous carcinogens and toxins, including tar and carbon monoxide.

• Federal Trade Commission Doc April 27, 2000

• Non-additive cigarettes like American Spirits are just as harmful as “regular” cigarettes and in fact might promote even heavier smoking and introduce new risks. (2002 National Institute on Drug Abuse)

Are Light Cigarettes Healthier?

• People who switch to light cigarettes from regular cigarettes inhale the same amount of hazardous chemicals. (National Cancer Institute)

• The increase in lung cancer risk is similar in people who smoke medium tar cigarettes (15-21 mg), low tar cigarettes (British Medical Journal

Lights Cigs Video

Secondhand Smoke Facts

• Minnesota kids exposed to secondhand smoke at home - 282,000

• Each year secondhand smoke kills 50,000 people.

• Restaurant, bar and casino workers are exposed to secondhand smoke at a level 300-600% higher than other workers.

Statistics Wrap Up Slide• 440,000 Americans die each

year from tobacco-related illness• 5 million people die worldwide

each year from tobacco• Lights aren’t light• Menthols aren’t just candy

TOBACCO INDUSTRY

• The tobacco industry has spent billions of dollars and years in research to addict a new generation of smokers.

Who is Big Tobacco?

• Philip Morris (Altria Group)– Marlboro, Virginia Slims, Parliaments

• RJ Reynolds/ Brown & Williamson– Camels, Winston, KOOL, Lucky Strike

• Lorillard– Newport

Secrets of a Tobacco Exec

Video

$12.5 billion in marketingWhere do they spend it all?

• Magazines, Outdoor Advertisements, Newspapers, Sponsorships, giveaways

$213.5 million Spent in MN

Who do they market to and spend all that money on?

• Women

• Minorities

• People in Third World Countries

• Teens, why?

Why are teens a good market?

More easily addictedMore brand loyalMore likely to ignore

health consequences

More valuable becauseof lifelong addiction

What they think of you

“Today's teenager is tomorrow's potential regular customer.”

1981 Philip Morris market research report on young smokers

“Younger adult smoker (14-24) are the only source of replacement smokers”

1984 RJR Report, “Young Smokers: Strategies and oppurtunites.”

What they think of you

• "We don't smoke that stuff. We just sell it. We reserve the right to smoke for the young, the poor, the black, and the stupid." 1971 RJR Executive

They say they are changing

– They say they aren’t targeting teens– They say they’re addressing teen smoking by

making anti-tobacco ads– They say they are giving back to the

community through philanthropy

• Quote from PM saying we want youth to stop smoking. Or ad, or something, else

Targeting Teens

• “It’s a well-known fact that teenagers like sweet products, honey might be considered.” 1972 Brown & Williamson memo

• "Our strategy becomes clear for our established brands, direct advertising appeal to the younger smokers." – 1974 presentation to RJR's board of

directors.

• “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” 1999 Philip Morris report

ScrewedVideo

Targeting Teens TodayOctober, 2004

Brown & Williamson (makers of KOOL & Lucky Strike) were sued by the states of Illinois, New York and Maryland

They agreed to cut back their “KOOL Mixx” campaign which was directly targeting teens

Ads, and Ad breakdown

• Think of ways to make it interactive and fun.

• Tobacco is Wacko anti-tobacco ad breakdown

“Anti” Youth Smoking Ads

• A 1973 memo summarizing a meeting of representatives from the major cigarette companies, including Philip Morris and RJ Reynolds, the representative from British American Tobacco states “This is one of the proposals we shall initiate to show that we as an industry are doing something about discouraging young people to smoke. This of course is a phony way of showing sincerity as we all well know.”

Philip Morris Philanthropy

• In 1999, Philip Morris spent $60 million on charity and $108 million on an advertising campaign to tell us about it.

• In 2000, giving $115 million in charity, and spending $150 million to talk about it.

• Tobacco is the only product that when used as intended will kill you.

• The tobacco industry has spent billions of dollars and years in research to addict a new generation of smokers.

Tobacco’s Toll Recap

• The tobacco industry says they’re changing, but are they really?

Quiz

How many Americans die each year from tobacco-related

illness?• 10,000

• 40,000

• 440,000

• 23 million

Name 3 carcinogens in cigarettes

How many chemicals are in tobacco smoke?

• 4,000

True or False?

• Brown and Williamson once considered putting honey in their cigarettes.

True or False?

• Marlboros used to be targeted towards women