managing the device, network and applications [dna] cameron coursey avp, product development...

Managing the Device, Network and Applications [DNA]

Cameron CourseyAVP, Product Development

AT&T Emerging Devices

The DNA of Wireless Service

3

DNA is a Double HelixTwo intertwining strands with links

across the middle

Wireless is a Double Helix

With two intertwining strands

Devices & NetworkWith

ApplicationsLinking them

The Device

ComponentsRadio

DisplayProcessor

Battery

The Network of Possibilities

ComponentsRadio Access

NetworkCore Network

AT&T Network ArchitectureBSC: Base Station ControllerBTS: Base Transceiver StationHLR: Home Location RegisterGERAN: GSM EDGE Radio Access NetworkGGSN: Gateway GPRS Support Network LTE: Long Term EvolutionMSC: Mobile Switching CenterP-GW: PND GatewayRNC: Radio network ControllerSGSN: Serving GPRS Support NetworkS-GW: Serving GatewayUTRAN: Universal Terrestrial Radio Access Network

BS

C

GERAN

AbisBTS

2G

A

Gb

IP NetworkSG

SNIu-ps

Iu-ps

GG

SN

PS Core

PSTNMS

C

VL

R

CS Core

D

HLR

RN

C

RN

C

UTRAN

Iub

Iub

Iur

Node B

3G

MGw

Iu-cs

IMS Core

CSCFPDF

AS

HSS

SIM

USIM

USIM/ISIM

eUTRANeNode B

X2

LTE S1-U

S1-U

S-G

w

MM

E

S1-MME

S1-MME

P-G

w

Elements in RED are new LTE Components and Interfaces

The Application

TrendsHTML 5

The CloudOpen APIs

GrowthiTunes

>425,000 apps>15 billion downloads

Android>200,000 apps

>4.5 billion downloads

AT&T view of HTML5 Ecosystem

A New Generation of Connected Devices

PNDs

Digital Cameras/ Camcorders

Computing

In-Car,Telematics

Digital Home

eReaders

The AT&T NetworksWireless + BroadbandWi-Fi + International

Tracking Devices

Picture Frames

Tablets

Healthcare

Gaming Devices

The Maze of Certification

12

CertificationThis Way

Mobile Broadband Accelerator

AdvantagesSpeeds certification

Lowers costsData speeds

14

Module ABasic Multipurpose

Module BHigh-End Multipurpose

Module CComputing

Entry LevelPrem

ium M

2M

High End Consum

er Electronics

LGA PackageGPRS/EDGE 850/1900 MHz

HSDPA 3.6 Mbps 850/1900 MHzR99 Uplink

LGA PackageGPRS/EDGE 850/900/1800/1900 MHz (Class 12)

HSDPA 3.6 Mbps 850/1900/2100 MHzR99 uplink (384kbps)

RX Diversity AGPS

PCI Express PackageGPRS/EDGE 850/900/1800/1900MHz (Class 12)

HSDPA 7.2 850/1900/2100MHz HSUPA 2.0 Mbps

RX Diversity AGPS

A Choice of Modules

ConsumerModules

CommonTraits

High End Com

puting

Low End Com

puting

Prepare for Certification• Complete FCC and PTCRB certification

• Comply with E-911 regulations

• Be a data-only device or data-with-voice device (no voice-only devices)

• Include support for the 850 and 1900 bands

• Include AMR (Adaptive Multi-Rate) support for voice devices

• Incorporate an AT&T-certified radio module

• Have support for ENS (Enhanced Network Selection)

• Meet AT&T's minimum TIS/TRP RF performance requirements

• Be submitted in the most current hardware, software, and firmware versions

Network Ready Program

Criteria1. For devices that are not AT&T

branded2. User Experience left to OEM

3. Streamlined tests validate the network is protected

Device Certification at AT&T Lab

Dedicated teams for traditional

and non-traditional devices

>1,000 Devices Certified

What’s the next big thing?

Tablets?

Gaming?

mHealth?