managing cloud virtualization 630 final
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June 30, 2011
Smarter Computing:Managed in the Cloud - Virtualization
Without Limits
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Interactivity Tips
1. Ask A Question
2. Download a PDF copy of todays presentation
3. Group Chat
4. Social Networking Tools
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Todays Agenda
Moderator: Cameron Sturdevant - Technical Director -eWeek Labs
Guy Currier - Senior Editor / Research - eWeek
Howard Cohen - Senior Resultant - The Tech ChannelPartners Results Group Inc.
Sam Van Alstyne - Lead Strategist, VirtualizationMarketing - IBM
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Cloud Computing, Virtualization,and Where Your Bread Is Buttered
Guy Currier, Senior Editor / Research
Guy.Currier@eweek.com
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Flexible dissociation of the two halves ofcomputing:
1.the user interface
2.the data and its processing
This has consequences
Versatility: the key benefit
Integration: the key to success
Control: the key issue
Cloud Computing as a TemplateNot a Technology
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Defining the Kind of Cloud byControl Point: Where the
Dissociation Occurs
Information Hardware Software Interface User
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Virtualization, the Prime TechnologyFoundation to the Cloud
Infrastructure as a service
Storage cloudstoragevirtualization
Computing cloudserver
virtualization
Platform as a service,software as a service
Application virtualization
(Network virtualization)
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Numerous Approaches AreFlourishing in Private Clouds
0% 10% 20% 30% 40% 50%
Software as a Service (SaaS)
Storage Cloud
Computing Cloud
Platform as a Service (PaaS)
Use Now, or Expect to Use in 12 Months,Over Private Clouds
Source: Cloud-Computing Study, Baseline, May 2011 (N=756)8
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The Technology Foundations forPublic and Private Cloud Types
0
50
100
150
200
250
300
In
dex
Use of Technology, If Using Cloud Type
server consolidationserver virtualization
storage virtualization
network virtualization
service-oriented arch.
Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)
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The Technology Foundations forPublic and Private Cloud Types
0
50
100
150
200
250
300
In
dex
Use of Technology, If Using Cloud Type
server virtualization
Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)
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Your Bread ...
Cloud computing isnt a technology, so it hasbroad implications
How IT operates (control)
How business systems run
How the organization runs (versatility)
But first you must build out the technologyfoundations
3.Application/feature integration2.Application management, security, continuity
1.Virtualization
Where Is Buttered
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Managed in theCloud
What Smarter Computing
is Really All About
12Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved
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Then and now
ASPApplication
Services Providero Enabled by the interneto Move your servers and your
storage and the rest of your ITinfrastructure to someone elsesdata center
o One-to-One server-to-customer
Costs Rose
Service Levels DidntReally Change
Spending more and
getting the same thing
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 13
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ASP
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 14
1:1
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One Big Change
between then and now
Virtualization
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 15
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One Big Change
Your individual server replaced by
one of dozens or hundreds ofserversessions on a remote server.o You pay for only a slice
o Infrastructure shared among many customers
Economy of Scale
Much lower cost per customer
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 16
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Illustrating theInternet
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 17
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Illustrating theInternet
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 18
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Cloud Advantages
Cost Savingso CapEx
Eliminating future investments in servers, storage,and other infrastructure
o OpEx
No data center means no space rental
No electricity expense
No HVAC expense
No maintenance
o IT becomes a monthly expense
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 19
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Cloud Advantages
Increased Service Levelso Redundancy provides Resiliency
Redundant Servers
Redundant Storage
Redundant Data Centers
Replication & Failovero Security
o Compliance
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 20
A h h
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Achieving theImpossible
Increased
service levels atreduced cost
Smarter
Computing
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 21
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Workloads
Big Datao Low-latency
Entire workloads in memory
Interprocessor sharing without ever going to the bus
Optimizing Virtualized Infrastructurefor Mixed Data Typeso Voice
o Video
o Session Sharing
Managing All of This in the Cloudo What do we need to manage?
o What will this give us?
Copyright 2011 HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 22
Wh D W N d
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What Do We Needto Manage Visibility
o Certainty that were making optimum use of computing resources
o Where does each server instance reside
o Where does each storage instance reside
o Where do they go when in motion
o
Optimum equipment utilization Control
o Where the server session goes
o Where the storage goes
o Who has access, authentication & authorization
o Assurance of full constant resilience
o Are our compliance measures in effect?
Optimization Through Automationo Remove human error and delay
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 23
Wh D Thi
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What Does ThisGive Us?
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 24
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Agility
Business agility
Information only makes money intransit
Work is an activity not a destination
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 25
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Not..
A product of the cloud
A product of virtualization A product of miniaturization
A product of wireless technologies
Copyright 2011HMC Corporate Copywriting & ConsultingAll Rights Reserved 26
S
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SmarterComputing
A product of all of that
Takes into account all of these elements Brings them together
Creates a secure, resilient, compliant
environment in which you dont have toworry, you just get to do what you do.
Copyright 2011HMC Corporate Copywriting & ConsultingAll Rights Reserved 27
It N t Ab t
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Its Not AboutTechnology
Its about you
Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 28
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Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 29
Howard M. Cohen
30 Year Channel Executive
Howard M. Clone
Virtual Marketing Manager
I consult to channel companies
I write for channel companies
like yours
Ive written for Microsoft, Citrix,Cisco, IBM, CA, Ingram,Everything Channel and others
Follow my CloudTalk blogwww.ingrammicrocloud.com
www.howardmcohen.com hmc@howardmcohen.com 516.965.6431
About HMC
http://www.ingrammicrocloud.com/http://www.howardmcohen.com/mailto:hmc@howardmcohen.commailto:hmc@howardmcohen.comhttp://www.howardmcohen.com/http://www.ingrammicrocloud.com/ -
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Virtualization Changing the Economics of IT
Sam Van Alstyne IBM Virtualization | June 30, 2011
Smarter Computing
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IBM Virtualization | v3.131
Todays IT Infrastructures are under pressure
10Xdigital data isprojected to growtenfold from2007 to 2011
70%of companies in the global 1,000 willhave to modify their data centers tomeet increased power and cooling
requirements
80%of digital data growth will be
unstructured and requiring
significant effort tounderstand and analyze
1012
devices will be connected tothe Internet by 2011
6 terabytesof information is exchanged over
the Internet every second
69%of all server workloads
will be virtualized by2013
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IBM Virtualization | v3.132
Yet, IT organizations are expected to do more withfewer resources.
Challenges
Many 2010 IT budgets at 2005levels
Increased service levelrequirements
Few resources for innovationand new projects
*Source: Forrester, Base 695 NA IT organizations
66%of IT budgetsallocated to
maintenance
Most firms have loweroperating and capital IT budgets*
OpEx Budget CapEx Budget
- 36%
- 32%
+ 9% + 7%
-40%
-30%
-20%
-10%
0%
10%INCREASE
IN
BUDGET
DECREASE
INBUDGET
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IBM Virtualization | v3.133
IBM solutions deliver additional business valuebeyond basic virtualization offerings
Consolidate Resources Improved efficiency and utilization
of IT resources
Manage Workloads Improved IT staff productivity with
integrated systems managementdashboard
Automate Processes Consistent and repeatable
processes based on bestpractices, business priorities andservice level agreements
Optimize Delivery Self provisioned by users based
on business imperatives,unconstrained by physicalbarriers or location.
ManageWorkloads
AutomateProcesses
OptimizeDelivery
ConsolidateResources
NetworkStorage
Server
Increased Agility
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IBM Virtualization | v3.134
IBM virtualization solutions improve businessagility and staff productivity
BEFOREVIRTUALIZIN
G
CONSOLIDATE
RESOURCESMANAGE
WORKLOADS
AUTOMATEPROCESSES
OPTIMIZEDELIVERY
15:150:1
100:1
300:1
1200:1
SOURCE: IBM Client Engagements. Number of server images per IT staff
SOURCE: IBM Client Engagements. Response time to delivery of business value
Virtualization with Integrated Service Managementto improve business agility
Virtualization can increase IT staff productivity
Improved staff productivitywith increased
Server : System Admin
coverage ratio
Accelerated response timewith close IT alignmentto business priorities
6 MONTHS
2 MONTHS
2 HOURS2 MINUTES
INSTANT
BEFOREVIRTUALIZING
CONSOLIDATERESOURCES
MANAGEWORKLOADS
AUTOMATEPROCESSES
OPTIMIZEDELIVERY
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IBM Virtualization | v3.1
CONSOLIDATE
RESOURCES
2XMore VMware virtualmachines on eX5 forsame memory and
processor cores
- 96%Reduced energy
costs withnew HS22/V blade
servers
+ 78%More Virtual
Machines on eX5 forthe same license cost
MANAGE
WORKLOADS
- 38%reduction in labor hours
required to managestorage
29:1reduction of storageadministration points
- 34%reduction in servermanagement cost
using IBM SystemsDirector
AUTOMATEPROCESSES -96%
reduction inprovisioning time (from
weeks to minutes)
-99.3%reduction in time
to deliver newvirtual servers
300 Xfaster time to deploy
new applications
(minutes not days)
Virtualization + Management + Automation = Immediate ROI
IBM k i li d l d l i
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IBM Virtualization | v3.136
IBM turn-key virtualized cloud solutions empoweryour business with new levels of agility using
elastic scalability
Benefits Leverage Cloud computing as a new business and delivery model where
a virtual enterprise is unconstrained by physical barriers and location
Self provision as required
2000 +Virtual machines per rack
- 30%reduced systemsadministration costs
- 30%reduced provisioning costs
7 Xmore storage scalability
CloudBurst
+SONAS
+IBM
ServiceDeliveryManager
+SVC
CONSOLIDATE
RESOURCES
MANAGE
WORKLOADS
AUTOMATE
PROCESSES
OPTIMIZE
DELIVERY
Improved business agility
F i f i Vi li i
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IBM Virtualization | v3.1
http://www.youtube.com/IBMVirtualization
http://www.youtube.com/IBMSystemsManagement
ibm.com/virtualizationIbm.com/cloudIbm.com/smartercomputing
@IBMVirt
#ibmvirt IBM Virtualization-related tweets
For more information on Virtualizationand Cloud at IBM
Virtualization@IBM blog on Developer Works
http://ibm.com/developerworks/mydeveloperworks/blogs/ibmvirtualization
http://www.youtube.com/IBMVirtualizationhttp://www.youtube.com/IBMSystemsManagementhttp://www.youtube.com/IBMSystemsManagementhttp://www.youtube.com/IBMVirtualization -
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IBM Virtualization | v3.1
Thank You!
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Thank You,
QUESTIONS?
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survey.
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IBM Vi li i | 3 1
Copyright IBM Corporation 2011. All rights reserved.U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contractwith IBM Corp.
THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSESONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATIONCONTAINED IN THIS PRESENTATION, IT IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EXPRESS ORIMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBMS CURRENT PRODUCT PLANS AND STRATEGY,WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANYDAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHERDOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THEEFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS ORLICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THEUSE OF IBM PRODUCTS AND/OR SOFTWARE.
The following terms are trademarks of International Business Machines Corporation in the United States, othercountries, or both:IBM, IBM Logo, on demand business logo, Enterprise Storage Server, xSeries, BladeCenter, eServer, ServeRAID andFlashCopy, System Storage, Tivoli, Easy TierThe following are trademarks or registered trademarks of other companies.Intel is a trademark of the Intel Corporation in the United States and other countries.Java and all Java-related trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.,in the United States and other countries.Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development Corporation.
Linux is a registered trademark of Linus Torvalds.Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation.SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC.UNIX is a registered trademark of The Open Group in the United States and other countries.Storwize is a trademark of Storwize Inc., an IBM company, and used under license by IBM.
* All other products may be trademarks or registered trademarks of their respective companies.
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