making your app more popular than candy crush€¦ · · 2014-08-11making your app more popular...
Post on 09-Apr-2018
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Candy Crush Saga
“is an incredibly well
researched and careful fine-
tuning of existing concepts.”
@BBCNewsMagazine
A NEW TYPE OF GAME?
bfinnerty@intuition.com
Successful apps
share ingredients!
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 21%
User Incentives 19%
Viral Elements 17%
Massive Scale 23%
Free to Play 20%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
bfinnerty@intuition.com
Timely alerts
Creative hook
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 21%
User incentives 80%
Viral Elements 90%
Massive Scale 50%
Free to Play 60%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
Bite-sized goals
Competitive levels
Persistent reminders
Narrative journey
Tangible rewards
Repetitive patterns
Set bite-sized, achievable goals for mobile learners.
Mobile favors short, incisive learning sequences.
Embed tangible rewards to encourage learners.
Set frequent milestones along the learning journey.
Alerts and reminders are a way to drive usage.
Make learning fun on mobile devices.
Timely alerts
Creative hook
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 21%
User incentives 80%
Viral Elements 90%
Massive Scale 50%
Free to Play 60%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
Bite-sized goals
Competitive levels
Persistent reminders
Narrative journey
Tangible rewards
Repetitive patterns LEARNING HABITS
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
User Incentives 19%
Amount Per Serving
Level-hopping
Appropriate stick
Scoreboard
Built-in rewards
Offer multiple levels of advancement.
Give learners a strong sense of progression.
Don’t horde the score until the end.
Gratification can be a good learning incentive.
If it’s fun, they will keep learning.
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
User Incentives 19%
Amount Per Serving
Level-hopping
Appropriate stick
Scoreboard
Built-in rewards
LEARNING INCENTIVES
21 21
SOLUTION
Demonstrate Credibility via Rich Experiences
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 19%
User Incentives 21%
Viral Elements 17%
Massive Scale 23%
Free to Play 20%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
If learning is sticky, people will adopt & recommend it.
Learner engagement must precede the viral phase.
Drive adoption with simple social sharing elements.
Don’t set a high bar for entry to the learning experience.
Get out of the learner’s way, and let them find new layers.
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 19%
User Incentives 21%
Viral Elements 17%
Massive Scale 23%
Free to Play 20%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
VIRAL LEARNING
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Massive Scale 50%
Amount Per Serving
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Massive Scale 23%
Amount Per Serving
Scalable infrastructure
Development overhead
Platform agnosticism
Big data
Reaching scale with your mobile learning app is hard.
Like games, the data burden is intense.
Supporting multiple platforms and devices is never straightforward.
Yet it’s essential to have a multi-device and multi-platform strategy.
Nobody gets turned away at the gate due to technology preference.
Unless they are using IE4!!!
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Massive Scale 23%
Amount Per Serving
Scalable infrastructure
Development overhead
Platform agnosticism
Big data
SCALABLE LEARNING
Nutrition Facts
Serving Size: 5 minutes
Servings Per Container about 5
Habit Forming 19%
User Incentives 21%
Viral Elements 17%
Massive Scale 23%
Free to Play 20%
Amount Per Serving
* Percent Daily Values are based
on a continuous learning diet!
bfinnerty@intuition.com
Creativity is collective; it
takes shape in a social
context.
BE CREATIVE & SOCIAL
bfinnerty@intuition.com
Learning is pervasive and
unrestrained by traditional
working methods.
LEARNING TODAY
bfinnerty@intuition.com
Most learners expect on-
demand access to job-
related knowledge.
LEARNING ON-DEMAND
bfinnerty@intuition.com
Intuition’s mobile platform
delivers targeted learning
wherever your people are.
WHAT WE DO
bfinnerty@intuition.com
Most LMS vendors are
desktop-first and pay lip
service to mobile learning.
WE HAVE AN LMS
bfinnerty@intuition.com
mobile strategy
Meet your learners where
they work, with on-the-go
learning experiences.
Mobile learning leverages
your organization’s speed
and competitive strengths.
bfinnerty@intuition.com
Mobile learning that maps to
your business goals equals
competitive advantage.
BENEFITS
bfinnerty@intuition.com
Mobile Learning
Good fit for users who spend a lot of time away from their desk.
Commuters, sales staff, consultants & field technicians fit the profile.
Mobile learning lets these users learn on-the-go, at their convenience.
Learning is MOBILE in modern organizations.
bfinnerty@intuition.com
bfinnerty@intuition.com
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