making the source for macmillan cancer support: rob pearson's talk at product tank brighton...

@robotperson@robotperson

ROB PEARSONProduct Tank Brighton July 2015

MAKING THE SOURCEUsing lean, collaborative UX to make The Source for Macmillan Cancer Support

@robotperson

Welcome Slideshare visitors

Many of these slides have speaker notes. To read them click the ‘notes’ tab below the slides.Slideshare doesn’t do a great job: all the notes are in one stack. I’ve numbered the notes to link them with the right slide, which should help a bit. That’s usability folks

If you’d like me to talk at your meeting please tweet me @robotperson

@robotperson

ROB PEARSON@robotperson

@robotperson

@robotperson

@robotperson

@robotperson

@robotperson

The process

1 2 3 4 765

@robotperson

GOAL 1

A shared view of the product

@robotperson

1: Stakeholder interviews

1 2 3 4 765

@robotperson

Example discussion guide: goo.gl/IWdyxU

@robotperson

@robotperson

@robotperson

2: Stakeholder workshop

interviews 2 3 4 765

@robotperson

2: Stakeholder workshop

Review SWOTAgree on audienceAgree on contentSketching

@robotperson

2: Agree on audience

@robotperson

2: Agree on audience

@robotperson

2: Agree on content

@robotperson

2: Sketching

This is Brad Frost idea: http://bradfrost.com/blog/post/establishing-design-direction/

@robotperson

2: Sketching

@robotperson

GOAL 2

Validate the concepts

@robotperson

3: Lo-fi wireframes

interviews

workshop 3 4 765

@robotperson

3: Lo-fi wireframes

@robotperson

3: Lo-fi wireframes

@robotperson

4: Guerrilla testing

interviews

workshop

lo-fi wire-

framing

4 765

@robotperson

@robotperson

4: Paper prototype

@robotperson

@robotperson

GOAL 3

Validate the usabilitySelect a direction

@robotperson

5: Prototyping

interviews

workshop

lo-fi wire-

framing

guerrilla

testing 765

@robotperson

5: Prototyping

@robotperson

5: Prototyping

@robotperson

5: Prototyping

@robotperson

6: Usability testing

interviews

workshop

lo-fi wire-

framing

guerrilla

testing 76proto-typing

@robotperson

@robotperson

6: Usability testing

Example findings• Participants were all able to complete tasks

quickly and straightforwardly, regardless of platform or prototype version

• On desktop most participants understood the proposition quickly and accurately. This took longer on mobile

• Most participants quickly apprehended that content was user generated

@robotperson

@robotperson

7: Design, build

interviews

workshop

lo-fi wire-

framing

guerrilla

testing 7usabilit

y testing

proto-typing

@robotperson

@robotperson

Evaluation

414 tips on the site “There is still work to do, but we’re delighted with the average time on site, and the number of visits since launch. We’ve also seen that the site is helping to attract a new, younger audience than our main website normally gets; a key measure of success for The Source.”Chris Cockroft, Macmillan digital project manager

@robotperson

Takeaways

Ideas for activitiesInvolve your stakeholders wherever possible- Gain a shared vision of your product- Collaborate on design: make it their idea!- No surprises, no big reveal

Seek evidence to inform design decisionsLean

@robotperson@robotperson

Thanks

ROB PEARSONDirector, Amido@robotpersonrob@robotperson.com

If you’d like me to talk at

your meeting please tweet me @robotperson