make yourself useful: the only thing you need to know about social

Laura Fitton @pistachio pistachio@HubSpot.com

Make Yourself Useful The ONLY thing you need to know about social

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Twitter for

Dummies

Inbound Marketing Evangelist

85,000 Twitter

Readers

Humans Are Changing

???

Humans Are Changing

The balance of power shifted

mere mortal

Influence (WAS) Attract attention to

yourself

Influence (IS) Provide attention & value

to others

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “

GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM

Image Credit: RangerRick!

Marketing was about pushing messages out.

Today it’s about pulling people in.

Social  Media  Marke-ng  in  2  Words…  

Be Useful!

Image: http://inay.org

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to Many

When I grow up I don’t want to be a

lead!

19

PPC

Webinars

CRM

Blog Creation

Press Releases

Your Idea

Website Blog SEO

Landing Pages

Lead Nuturing Email Lead

Mgmt

Social Media

Analytics A/B Test Mobile Sales Intel

Get Found

1

3 Steps:

Convert

2Measure

What Matters

3

http://bit.ly/inbound101

Get Found 1

Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:!lhalstead!

Have more fun! Try more things.

Don’t be afraid to polarize

Convert 2

Care Passionately About Things. (*Other than yourself)

Care Passionately About People. Photo: Twilk background by @Mulka

Do good.

Photo: Esther Havens for @charitywater

Have fun.

Be a (more authentic) version of your professional self.

Measure What Matters 3

You don’t just want a following.

33

You want screaming, raving fans

Social  Media  Marke-ng  in  4  Words…  

 Listen.  Learn.  Care.  Serve.  

Less of this.

37

More of this.

38

Laura’s Rules http://bit.ly/laurasrules

Photo: Renee Blodgett www.downtheavenue.com

More: http://bit.ly/inbound101

Laura Fitton @pistachio pistachio@HubSpot.com

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THANK YOU THANK YOU THANK YOU

Laura Fitton @pistachio pistachio@HubSpot.com