made ya look! webinar slides from spiceworks dec. 2013

“When Aeschines spoke, they said, ‘How well he speaks.’But when Demosthenes spoke, they said, ‘Let us march against Philip.’-David Ogilvy

#MadeYaLook

#MadeYaLook

#MadeYaLook

#MadeYaLook

A B

#MadeYaLook

A B

#MadeYaLook

#MadeYaLook

While I clearly have no idea what this product actually does, you should definitely stop what you’re doing and go find out.

Read:

#MadeYaLook

Bla, bla, bla, bla

Read:

#MadeYaLook

We want to be safe and our product is for business so this makes sense. Plus, I’ve seen this image somewhere else and I liked it.

Read:

#MadeYaLook

Though every effort was made; I regret to inform you that your novel will not fit onto this postage stamp.

Read:

#MadeYaLook

We’re in love with ourselves and you should be to.

Read:

#MadeYaLook

#MadeYaLook

#MadeYaLook

#MadeYaLook

Contests

Spokesperson

#MadeYaLook

– Be personal– Drive

interaction/engagement

– Solve problems, inspire

– Branding for consistent feeling

– Buzzwords– Marketing jargon– Stuffy corporate

imagery– Too much copy– Hyperbole

Do Don’t

#MadeYaLook

#MadeYaLook

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