logo development. mark, wordmark, symbol & monogram 1.mark – a recognizable symbol used to...

Logo Development

Mark, Wordmark, Symbol & Monogram1. Mark – a recognizable symbol used to indicate ownership.

Ex #1: Wordmark (a freestanding acronym, company name, or product name that has been designed to convey a brandattribute or positioning)

Ex #2: Emblem (A mark in whichthe company name is closely connected to a pictorial element)

Mark, Wordmark, Symbol & Monogram2. Trademark – a name or symbol is used to show that a product

is made by a particular company and legally registered.

3. Symbol – is the iconic portion of the logo. Disadvantage: It might be difficult to recognize without a wordmark.

Trademarks

Circle R – denotes a registered trademark, and may only

be used when marks have been federally registered.

TM – is used to alert the public and does not require

filing federal applications. It means trademark, which is

a claim of ownership for goods and packaging.

Mark, Wordmark, Symbol & Monogram4. Monogram – a design of 1 or more letters, usually the initials

of a name.

“SECRET GARDEN CONSTRUCTION” Logo

This logo was created for a new start-up company that focuses on exquisite, multi-leveled

gardens that include features such as waterfalls, rock walls, gazebos and more.

Where Do I Start?

Answer who, what, why?

1. Who’s the client? (values, attitudes, goals)

2. Who’s the audience?(Ex: women 12-34, men who love sports)

3. How and where willthe logo be used?

4. It’s the designer’sjob to presupposefuture needs.

Identify, don’t explain!

A logo should not

literally describe

the client’s

business. Rather

it should reflect the

attitude and values

of the company.

Best brands stand for big ideas, a strategic

position or a defined set of values.

Ex: logos that use symbols

Symbols engage intelligence, imagination and emotion

in a way that no other learning does.

CBS logo by William Golden Nike logo by Carolyn Davidson Cingular’s mark nicknamed “Jack”

How was Cingular logo designed?

The name clearly differentiates the company from it’s

competitors as a single source for all wireless needs.

The logo reinforces the idea of human expression and

help users “make their mark”.

Cingular’s mark nicknamed “Jack”