logo design

Logo Design

What is a logo?•Carefully designed symbol that represents

a person or group

•Logos often involve the person or groups name

•Logos can be found anywhere on letterheads, business cards, in advertisements, products, billboards, pens, etc- they are very important in representing someone.

Corporate Identity •Logo that easily recognizes a company

and its products and services

•Graphic image that represents “What the company is known for”

•*Logo and Corporate Identity are the core of graphic design

Common Logo Mistakes•common mistakes

Nike “Swoosh” Symbol•Carol Davidson designed the nike logo when

she was a student and sold the design to Nike for $35.

Why is this such a great logo?

MTV logo developed in 1981

Why do you think they changed logos?

What is unique about this logo?

How did Fedex us negative space in this logo?

•This is arguably the most famous logo in the world.

•The Coca-Cola Company has used this logo since 1886.

•The font is called a Script Font, it is an original font that is copyrighted and no other company can use.

•What kind of font is used here in this logo?

San Serif or Serif?

Starbucks Logo•Symmetrical Design

Logos often evolve

Sports Teams

Color

WAL-MART LOGOS (1960-2008)

Keep Logos Simple•This logo is too busy.•Multiple colors•Too much details

Negative Space Logos

Logos Using Initials

Logos Using Graphics

TIPS FOR BETTER LOGO DESIGNS

Start without the computer▫Create rough drafts or thumbnail sketches

of ideas for design▫Sketches don’t have to be detailed it is just

a chance for you to brainstorm ideas▫No idea is too stupid you may combine

different ideas

Start Black & White•Always first start black and white

▫Add color later▫Limit your color to two to three different colors

Blue: trust, loyalty, water, relaxing, power, dignity

Yellow: energy, joy, light, hope Pink: calming, feminine Green: life, growth, money, jealousy, nature,

fertility Purple: richness, power, love, sophistication Brown: credibility, stability White: purity, cleanliness, innocence Red: heat, passion, danger, power

SIMPLICITY•K.I.S.S. “Keep It Simple Stupid”

▫Keep your logo design simple not too complex or too busy

▫Design your logo small at first▫Use basic shapes, clip art, and design

elements

Circle: connection, community, movement, safety

Rectangle: solid, security

Triangle: exciting, powerful, aggression

“Simplicity is the ultimate sophistication.”-Leonardo DaVinci

LIMIT YOUR FONT•Limit your font

▫Do not use every font you own

▫Limit logo design to one to two fonts no more than two!

APPLY THE PRINCIPLES OF DESIGN•Apply The Principles of Graphic Design

▫Balance▫Unity▫Alignment▫Repetition & Consistency▫Contrast▫White space---Think about these principles

when designing your logo!

Traits of good symbols:- positive association - easy identification - simplicity- few colors - positive and negative space association - flow, direction, metering

Logo Process•Brainstorm/Thumbnails

•Design Logo (start black and white, keep it basic)

•Finalize logo (try different colors, etc) do not just settle

Enter online logo design contestshttp://99designs.com/

Former student madeover a 1000$ withthis winning designhis senior year.

Process ExampleOgden Plumbing

Notes from designer• create something friendly and personal• focused almost exclusively on the human figure as I knew

this could illustrate many things (response, strength, personal service,

• messing around with wavy, water-like shapes I developed the running plumber image and saw the opportunity to incorporate the plunger.

• You’ll see I went back and forth with both a pipe wrench and a plunger in various sketches.

Final Designs