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LOCALISING AND EVOLVINGLINE THROUGH PARTNERSHIPS

Kawin Tangudtaisak – Head of Strategy & New Services, LINE Thailand

Echelon Thailand – May 2017

THAILAND = MOBILE

MOBILE AT THE CENTER

1/3of 234 mins/day on smartphone spent on LINE platform

LINE AT THE CENTER OF MOBILE

CONTENT & SERVICESLeading platform for

CONTENT HAS NOW SHIFTED ONLINE

90%Thai consumers watch videos

online (time spent 2x higher than global average)

Online =

NO. 1Channel for news consumption

among Thais

LINE TV – NO. 1 VIDEO PLATFORM FOR ORIGINAL, CURATED CONTENT

LINE TV – MAJOR CONTENT PARTNERS ONBOARD

LINE TODAY – LEADING NEWS PORTAL

>28m monthly unique users / >1,300m monthly page views… and growing

LINE TODAY – 70+ CONTENT PARTNERS

NO LOVE FOR APPS

75%Apps downloaded, opened

once, then abandoned (globally)

2/3Thailand mobile users time

spent on 3 apps (LINE, Facebook, and YouTube)

Source: AppBoy, Fortune, Nielsen (2016), Tech in Asia

CHAT BOTS – BUILDING LOCALISED SERVICES WITHIN LINE

LINE FINANCE – FINANCIAL ASSISTANT BOTStocks / Funds / Financial Advice / News / Alerts

WONGNAI – RESTAURANT DIRECTORY BOT

Search Restaurant Pick Food Category Enter Location See Recommended Restaurants

UBER – RIDE REQUEST BOT

Request Ride Pick an Uber Driver ConfirmsReceive Ongoing

Notifications in Chat

Book Hotel or Flight Enter Dates See/Filter Results View Details and Book

EXPEDIA.CO.TH – TRAVEL BOT

LINE MAN – ON-DEMAND SERVICES PARTNERSHIPS

Food Messenger Postal

BUILDING WINNING PARTNERSHIPS

Publishers BrandsRetailers/

RestaurantsTech/

Startups

WHAT’S NEXT?

Gateway to communication, content, services, and commerce