localdanm@gmail.co m demystifying social media the community give may 6th dan morrison (@dancitizen)

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Demystifying Social Media

The Community Give May 6th

Dan Morrison(@DanCitizen)

LocalDanM@gmail.com

The Social Media World

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Only 2 really matter

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4 Rules of SM Success

• You Need a Network

• Compelling Content

• Be SOCIAL

• Consistency

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Facebook Value

• Likes

• Comments

• Shares

• FansHighes

tValue

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This isn’t “compelling”

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Twitter Value

• Favorites

• Retweets

• Mentions

• FollowsHighes

tValue

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This is not “compelling”

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Building a Network on Facebook

• “Invite” all your friends

• Message key friends & influencers

• Follow like-minded organizations + Fredericksburg

• Share compelling content

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Building a Network on• Tweet compelling content

• Follow everyone who RTs, Favorites & Mentions

• Search hashtags (#socent #socent) & follow

• Follow events (#SXGood #ImpactOntario) & follow

• Find Tweets you love, follow RTs & Favorites

• Find lists & follow the members

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What to Post• Be visual

• Like & share content from people you want to follow you

• Share thought leadership from your field (blogs, etc.)

• Share about your great programs

• Make an ask

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Be Visual

• We learned about the Jewish holocaust in school. Why not the North American holocaust?

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Be Visual

• "We are not myths of the past, ruins in the jungle, or zoos. We are people and we want to be respected, not to be victims of intolerance and racism." - Rigoberta Menchú Tum

LocalDanM@gmail.com

4 Rules of SM Success

• You Need a Network

• Compelling Content

• Be SOCIAL

• Consistency