local government has a brand problem: presentation to the america association of advertising...
Post on 02-Jul-2015
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government is what we do
together
Questions
• How do we get citizens to value the work that local government does, while still holding them accountable to do better?
• How do we get citizens to understand their own critical role local government, and see themselves as hands, as well as the voices?
• How do we get citizens to value doing things like streetlights and road maintenance together?
• What would society look like if we felt about government the way we feel about our iPhones?
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