lobster marketplace for user generated content (ugc)

CAPABILITIES DECK

LOBSTER

2016

OUR FOCUS

TODAY, TECHNOLOGY ALLOWS EVERYONE TO AUTHOR QUALITY CONTENT. THE TERM ‘UGC’ NO

LONGER REFERS TO GRAINY, POORLY CAPTURED IMAGERY - BUT STYLISED, CRAFTED NUGGETS OF

SOMEONE’S PERSONAL EXISTENCE. IF EVERYONE IS A PHOTOGRAPHER NOW, WHY ARE MARKETERS

STILL UTILISING INAUTHENTIC STOCK IMAGES FROM POOR QUALITY SOURCES?

WE BELIEVE THAT QUALITY USER GENERATED CONTENT SHOULD BE EASY TO FIND AND EASY TO LICENSE.

THE COMMS TASK FOR AGENCIES IS SHIFTING FROM A FILM-CENTRIC ONE TO SOMETHING THAT IS ABOUT

TELLING REAL STORIES, IN REAL WAYS, TO MAKE PEOPLE FEEL REAL EMOTIONS.

AGENCIES TRYING TO TELL REAL STORIES NEED A RELIABLE SOURCE OF REAL IMAGES CREATED BY REAL

PEOPLE TO HELP CONVEY THEIR IDEAS.

CONTENT CREATORS DESERVE TO BE PAID FAIRLY, THAT’S WHY WE GIVE 75% OF THE COST STRAIGHT TO THEM.

WORK

HARD

&

BE NICE

TO PEOPLE

OUR CONTENT PARTNERS

10 more social networks to be added by the end of 2016

PRODUCT - SEARCHSEARCH FOR IMAGES AND VIDEOS FROM USERS ON INSTAGRAM,

FACEBOOK, FLICKR, YOUTUBE AND GOOGLE PHOTOS BY;

HASHTAG

LOCATION

DATE

USER/HANDLE

POPULARITY

KEYWORD

COMMENTS

RESOLUTION

COLOUR

30 BILLION MORE

AVAILABLE ON REQUEST

2.5 M ITEMS

AVAILABLE

INSTANTLY

PRODUCT - LICENSING

OUR SUBSCRIPTION PACKAGES

LICENSE CONTENT INSTANTLY FROM THE AUTHORS, SENDING

THEM 75% OF THE PRICE, MANAGED COMPLETELY BY LOBSTER

ROYALTY FREE | COMMERCIAL OR EDITORIAL | WORLDWIDE | LIMITED IMPRESSIONS & PRINT RUN

HOW WE HELP AGENCIES USE UGC

OUR IMAGE BANGS USE SOCIAL SCRAPES TO PROVIDE IMAGES AND VIDEOS

THAT ARE EASY TO LICENSE AND CHEAPER THAN GALLERIES SUCH AS CORBIS

OR GETTY.

EASY SEARCH FUNCTIONALITY AND UX. USERS CAN EASILY SEARCH THROUGH

MILLIONS OF IMAGES BY LOCATION, HASHTAGS, DATES AND KEYWORDS.

VERIFIED AUTHOR AND LOCATION INFORMATION AVAILABLE AS AN

ADDITIONAL SERVICE

WE BELIEVE AGENCIES SHOULD HAVE ACCESS TO QUALITY UGC AT ALL STAGES

OF THE CREATIVE PROCESS.

UGC IN 2016

TESTIMONIALS

"I BELIEVE LOBSTER IS BUILDING AN HONEST PLACE FOR CREATIVE PROFESSIONALS TO

ACCESS SOCIAL MEDIA CONTENT AND REWARD PEOPLE."

BEN MAHER, MASHABLE

“THIS IS A PERFECT TOOL FOR NOT ONLY CREATIVES, BUT AGENCIES IN GENERAL. WE

HAVE ONE GOAL - TO GO AFTER REAL. NO ONE IS INTERESTED IN FAKE COMMS. WE

NEED TO ENGAGE WITH REAL TO EMULATE IT. STOCK IMAGERY ISN’T REAL. STOCK IS

DEAD, AS FAR AS I’M CONCERNED.”

RENWICK MCASLAN, BBH

CONTACTS

OLGA EGORSHEVA - CEO & CO-FOUNDER

OLGA@LOBSTER.MEDIA

+447749907397

NICK RAINEY - HEAD OF GROWTH

NICK@LOBSTER.MEDIA

+447917302440

FOR A FREE TRIAL MONTH, CONTACT NICK