listen first: smb strategies series

LISTEN FIRST

marketing practices for entrepreneurs

and small businesses owners

CCIS Business Networking Session

presented by Alexander Zagoumenov

Why listening is important?

What should youlisten to?

How should you listen? Examples.

Why listening is important?

source: ps1.org

MARKETING TODAY

HABIT #5

First seek to understand, then to be understood

Just because…

… you arecurious!

Why listening is important?

What should youlisten to?

WHAT DO YOU LISTEN TO

Traditional listening habits

GOALS ARE IMPORTANT

Why do you listen?

BRAND

Image source: whiteduck.com.au

COMPETITION

Know who you compete against and what they do.

Why listening is important?

What should youlisten to?

How should you listen? Examples.

INTRODUCTION

TO RSS

WHAT IS RSS?

http://www.youtube.com/watch?v=c8YSWNUZN64

GOOGLE READER

http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

BUSINESS MONITOR

Example 2

CREATE A PLAN

1. Identify goals

2. Select what to listen to

3. Setup a monitor

4. Listen regularly

AND REMEMBER…

Just because…

… you arecurious!

THANK YOU!

Special thanks

Tatjana Beocanin, CCIS for organizing

Raquel Pinto, CCIS for organizing

Google & people for beautiful images

Stay in touch

http://zagoumenov.com

twitter.com/zagoumenov

ca.linkedin.com/in/zagoumenov